Content Strategist

Who We Are

SinIceStir is Waikīkī's first definitive Third Wave shave ice brand, located in a high-traffic tourist hub. We're redefining the shave ice experience by elevating a familiar commodity into a premium, chef-driven, and culturally resonant product—akin to the third-wave movements in coffee and ice cream.

Our concept centers around a chef-curated rotating menu featuring bold, conversation-starting flavor combinations. The SinIceStir brand voice is distinctly countercultural: witty, irreverent, and unapologetically provocative. We are not just serving dessert—we are building a movement.

What You'll Do

The Content Strategist / Media Producer plays a central role in shaping the SinIceStir narrative and bringing our brand to life across digital channels. You'll transform culinary innovation and brand storytelling into compelling, high-impact content that drives awareness and cultural relevance.

1. Content Strategy & Execution

• Manage a Dual Brand Narrative: Balance SinIceStir's premium quality with our playful, carefree voice to communicate what makes the brand truly special.
• Drive Phased Campaigns: Develop and execute go-to-market strategies including pre-launch content, launch-day activations, and post-launch momentum.
• Lead Product Storytelling: Produce visual and written content that conveys the inspiration, origin, and culinary intent behind our inventive flavor profiles.
• Create Cult-Building Excitement: Lead the strategy and execution of monthly "Flavor Drop Campaigns," treating each menu release like a cultural event to generate urgency and repeat visits.
• Engage Target Audiences: Tailor messaging and creative direction to speak effectively to our core customer segments.

2. Visual Media Production

• Produce Platform-Ready Assets: Capture and edit high-quality photography and videography that highlight the "visual wow" and chef-driven aesthetic of our creations.
• Manage Social Platforms: Oversee content scheduling, community engagement, and performance across Instagram, TikTok, and other digital platforms.
• Encourage User-Generated Content: Develop creative strategies—such as contests, prompts, and experiential moments—to drive UGC and organic brand reach.

What You'll Bring

The ideal candidate blends technical production skill with the hospitality-driven mindset essential to a third-wave culinary brand.

• Relevant Experience: Strong background in marketing, digital content creation, or social media—ideally within food, hospitality, or lifestyle brands.
• Professionalism & Dependability: High integrity, reliability, and consistent follow-through.
• Communication Mastery: Ability to craft a nuanced brand voice and communicate effectively with a broad audience.
• Creative & Technical Acumen: Proven skill in photography, videography, and digital editing for social platforms.
• Adaptability: Comfort working a dynamic, flexible schedule based on production needs.
• Collaborative Spirit: Ability to work closely with the culinary team and cross-functional partners to capture product innovation and support broader brand initiatives.

Why Join Us?

• Play a defining role in building a first-of-its-kind culinary brand in Hawai'i.
• Work at the intersection of creativity, culture, and chef-driven innovation.
• Contribute to a fast-moving, high-energy environment where bold ideas become reality.
• Shape the visual and narrative identity of a brand poised for cultural relevance.
• Enjoy working with a proven team of restaurateurs, chefs, and management.

Job Type: Contract

Pay: $2, $5,000.00 per month

Work Location: Hybrid remote in Honolulu, HI 96815