Social Media Manager

Job Summary:

The right candidate will have a demonstrated track record of driving impactful full-funnel paid social campaigns that deliver strong ROI, manage a large paid media budget and optimize campaign performance with actionable insights to achieve business results. The ideal candidate will demonstrate a proven ability to analyze campaign data and translate findings into actionable strategies.

Responsibilities include the strategy, execution, performance and reporting of paid social campaigns as well as managing two employees. This individual will partner with internal teams and agencies to deliver strong ROI for the TY25 tax season.

We are looking for a strategic thinker with an analytical mindset and a proven ability to collaborate, and communicate effectively, with cross-functional teams of internal stakeholders while managing agency partners and program resources. The ideal candidate will have the ability to excel in an extremely fast paced and start-up like environment, and is a self-starter who can quickly jump in and be a key part of a high-performing communications team.

Responsibilities:

Manage and optimize communications paid social campaigns across channels including, but not limited to, Social media platforms

Manage and optimize paid content syndication campaigns across Taboola and Outbrain

Oversee full-funnel paid social campaigns and partner with AOR to drive engagement, traffic, lead generation, conversions and ROI

Manage eight figure paid media budget

Plan, prioritize, and manage A/B tests, conversion lift studies, incrementality tests and other experimentation initiatives to validate hypotheses and drive continuous improvement

Partner with the audience team to leverage 1st and 3rd party data for targeting and insights

Develop and execute paid social test plans to drive incremental wins

Develop and deliver recommendations for program optimizations

Manage outside agencies and program resources to effectively execute projects

Collaborate and effectively partner with cross-functional teams to drive success of shared goals

Qualifications:

7-10 years experience in an agency or corporate environment, consumer or tech preferred; working directly in paid social

Proven experience in social media advertising platforms, in various social media platforms.

Exceptional communication skills (both written and spoken)

Strong ability to turn data points and analytics into actionable insights to optimize campaign performance, and to summarize key information for senior leaders

Passion for all things social media and analytics. You must have experience and fluency in, social media platforms and an early adopter of emerging platforms

The ability to manage multiple tasks simultaneously and successfully, prioritize effectively, and navigate high-pressure situations

Strong problem solving skills

Ability to formulate an informed POV and clearly articulate it to key stakeholders

Proactive self-starting approach and hunger to learn

Demonstrated ability to partner and collaborate across a broad range of stakeholders

Dexian is a leading provider of staffing, IT, and workforce solutions with over 12,000 employees and 70 locations worldwide. As one of the largest IT staffing companies and the 2nd largest minority-owned staffing company in the U.S., Dexian was formed in 2023 through the merger of DISYS and Signature Consultants. Combining the best elements of its core companies, Dexian's platform connects talent, technology, and organizations to produce game-changing results that help everyone achieve their ambitions and goals.

Dexian's brands include Dexian DISYS, Dexian Signature Consultants, Dexian Government Solutions, Dexian Talent Development and Dexian IT Solutions. Visit
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Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.