Social Media Manager

Social Media Manager / Event Coordinator

Reports To: Executive Director / Assistant Executive Director

FLSA Status: Non-Exempt

POSITION SUMMARY

The Social Media Manager / Event Coordinator is responsible for developing, managing, and executing Patriot Farms CA's digital presence and community engagement initiatives. This role oversees social media strategy, content creation, and brand messaging while also planning and coordinating farm events, community outreach activities, and promotional experiences. The ideal candidate is creative, organized, and passionate about agriculture, community connection, and storytelling.

KEY RESPONSIBILITIES

Social Media Management

• Develop and execute a comprehensive social media strategy across platforms (Instagram, Facebook, TikTok, etc.).
• Create engaging content including photos, videos, captions, stories, and promotional graphics.
• Schedule and publish posts consistently while monitoring engagement and responding to comments and messages.
• Track performance metrics and provide insights to improve reach, engagement, and brand visibility.
• Maintain brand voice and ensure consistency across all digital platforms.

Content & Marketing Support

• Collaborate with farm leadership to highlight seasonal activities, products, events, and mission-driven stories.
• Assist with marketing materials such as flyers, newsletters, email campaigns, and website updates.
• Capture on-site photo and video content during farm operations and events.

Event Planning & Coordination

• Plan, organize, and execute farm events including tours, community days, markets, fundraisers, and special events.
• Coordinate event logistics including schedules, vendors, volunteers, signage, and setup/breakdown.
• Promote events through social media, email, and other marketing channels.
• Serve as on-site coordinator during events to ensure smooth execution.

Community Engagement

• Build relationships with community partners, vendors, sponsors, and volunteers.
• Represent Patriot Farms CA at community events and outreach opportunities.
• Support partnerships and collaborations that align with the organization's mission.

Administrative & Reporting

• Maintain content calendars, event timelines, and promotional schedules.
• Track event attendance, engagement data, and marketing outcomes.
• Provide regular updates and reports to leadership on social media growth and event performance.

QUALIFICATIONS

Required:

• Experience managing social media accounts for a business, nonprofit, or brand.
• Strong written and visual communication skills.
• Experience planning or coordinating events.
• Ability to manage multiple projects and meet deadlines.
• Comfortable working independently and collaboratively.
• Reliable transportation and availability for evenings/weekends as needed.

Preferred:

• Background in marketing, communications, or event management.
• Experience with photography, videography, and editing tools.
• Knowledge of agriculture, food systems, or community-based organizations.
• Familiarity with social media analytics tools.
• Bilingual (English/Spanish) is a plus.

WORKING CONDITIONS

• Combination of indoor and outdoor work.
• Event-related work may include evenings, weekends, and holidays.
• On-site presence required for content capture and event coordination.

COMPENSATION & BENEFITS

• Competitive pay based on experience.
• Opportunities for growth within marketing and community engagement roles.

Pay: From $20.00 per hour

Expected hours: 1.0 – 40.0 per week

Work Location: In person