Brand Manager Dog

Vitakraft Sun Seed, Inc has an immediate opening for an experienced Brand Manager. We are a fast-growing consumer-packaged goods (CPG) company with a deep commitment to enhancing the lives of pets and the people who care for them. Our focus is on delivering high-quality, trusted products that delight pet parents and support their pets' wellbeing. As we continue to scale, we are seeking experienced and driven professionals who are excited to make an impact in a dynamic and evolving category.

The Brand Manager should have a demonstrated track record of success in CPG brand management, a passion for pets, and a strategic mindset grounded in data and consumer insights. This role will be responsible for leading the growth and development of our Dog and Cat Treat portfolio, supporting long-term strategic initiatives as well as near-term execution of annual marketing plans. This is a high-impact role with cross-functional responsibilities, ideal for a candidate who thrives in an entrepreneurial environment and is eager to contribute to building a strong, purpose-driven brand.

Responsibilities:

• Develop and execute portfolio and brand strategies that meet financial and strategic goals.
• Lead the annual marketing planning process, complete with milestones, metrics, and budgets.
• Own and manage the Dog & Cat Treat P&L, driving growth across retail and eCommerce.
• Build 360° go-to-market plans for product launches, including advertising, packaging, promotions, and pricing in alignment with Headquarters objectives.
• Run marketing campaigns across digital, retail, and trade, ensuring alignment with brand goals.
• Oversee brand budgets with a focus on ROI and disciplined decision-making.
• Lead research efforts to uncover insights from pet parents and identify trends and opportunities
• Deliver twice-yearly insight reports with deep dives into shopper behavior, market trends, and the competitive landscape.
• Oversee consumer testing, including concept development, shopper studies, A&Us, and needs-based segmentation.
• Develop compelling product positioning, packaging, and launch strategies aligned with US and global goals.
• Collaborate internally and with Headquarters' team to ensure flawless execution across channels and retailers.
• Partner with global digital marketing teams to develop and activate multi-channel strategies (social, DTC, retail).
• Work closely with sales to support customized retail initiatives in Pet Specialty, Mass, Grocery, and eCommerce.
• Lead agency and vendor relationships to deliver best-in-class creative and media execution.

Qualifications:

• 5+ years of CPG brand management experience, preferably in pet food/treats or adjacent categories.
• Bachelor's degree in marketing, Business Administration, or a related field; MBA is a plus.
• Demonstrated success launching and scaling brands across multiple retail and digital channels.
• Strong strategic thinking and analytical skills—comfortable translating insights into actionable plans.
• Experience in fast-paced, entrepreneurial, or high-growth brand environments.
• Proven leadership managing cross-functional teams and external agencies.
• Excellent communication and leadership skills, with a hands-on, result-driven approach.
• Deep understanding of go-to-market planning, shopper marketing, and channel strategy.