Social Media Coordinator

Position Name: Social Media Coordinator

Status:  Full-time hourly

Location: West Bend and/or Saukville 

Benefit Package Including: Health, Dental, and Vision Insurance; 12% Paid Retirement; Paid Time Off; Holiday Pay; Free Y Family Membership; Program Discounts including Child Care, School Age Care, and Day Camp

POSITION SUMMARY:

Under the direction of the Communications & Marketing Director, the Social Media Coordinator is responsible for the management of the Kettle Moraine YMCA's social media presence, creating engaging content, and developing strategies to enhance brand awareness and member engagement. In addition, the execution of written and multimedia materials, including but not limited to, printed materials, newsletters, fundraising collateral, brochures, flyers, emails and videos for the Kettle Moraine YMCA Association following the brand guidelines established by the YMCA of the USA.

ESSENTIAL FUNCTIONS:

1. Content Creation – Develop original content and curate engaging posts for various social media platforms to promote and attract members.
2. Maintain the social media calendar, schedule content, and report monthly calendar to leadership, ensuring all departments are represented monthly through engaging content.
3. Performance Analysis – Monitor and analyze social media metrics to assess the effectiveness of the campaign and adjust strategies accordingly. 
4. Community engagement – Interact with users, respond to comments and inquiries, foster a positive online community.
5. Campaign Management – Collaborate with branch partners and marketing team to plan and execute social media and ensure alignment with broader marketing strategies.
6. Gathers and showcase Y stories and photos from staff, volunteers, members and the community to convey impact both internally and external to the Y.
7. Contribute to seasonal and annual publications including newsletters, brochures, print advertisements, flyers, signage, fundraising collateral, campaign materials and donor solicitation pieces.
8. Ensures compliance with all YMCA of the USA graphics standards and established Kettle Moraine YMCA graphic standards.
9. Provides design and editorial support, ensuring information is current, for website, email communications, surveys, social media - including tracking and reporting, and mobile app.
10. Production of videos and photos that support Association initiatives and assists in the compilation of Association photo library for use in marketing and communications materials.
11. Actively and enthusiastically supports the Association goals through effective verbal communication to peers, staff, members and guests, and by helping at Y fundraising activities and special events.

YMCA COMPETENCIES (Team Leader):

Mission Advancement :  Models and teaches the Y's values. Ensures a high level of service with a commitment to changing lives.   Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fundraising.

Collaboration :  Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance, and support.

Operational Effectiveness :  Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.

Personal Growth :  Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance.  Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

QUALIFICATIONS:

1. Bachelor's degree in visual/graphic design, marketing, communications, journalism or a related field or equivalent relevant experience
2. Minimum 2 years of professional experience in social media management, or digital marketing 
3. Technical skills required include proficiency in social media platforms and content creation software excellent writing, proofing and editing abilities; proficiency in Adobe Creative Suite and/or Final Cut Pro or editing software, and Microsoft Office; strong photography skills with the ability to produce professional, high-quality photos; experience in videography and digital video editing.
4. Ability to manage projects and coordinate events in conjunction with other staff members and volunteers to achieve long and short-range goals of the Association.
5. Preference will be shown to those with an online portfolio of experience in social media content creation including social media videos.
6. Ability to work well under pressure, prioritize projects, and meet strict deadlines.
7. This is an in-person position that will be needed to travel to all of the Association's locations. 
8. Valid driver's license is required.

CERTIFICATIONS:

1. Bloodborne Pathogens/Child Abuse Prevention every year

PHYSICAL DEMANDS:

1. Ability to sit or stand for extended periods of times.
2. May require the ability to lift, carry, and load equipment, furnishings and program supplies up to 25lbs.
3. Requires the ability to organize, prioritize and manage tasks without direct supervision.
4. Work may be completed in an office setting and includes the frequent use of a computer and other office machinery.
5. Work is typically performed in a standard work week, but may require evening, weekend or additional hours to support events, program launch, etc. 
6. May require the ability to adjust focus as needed for reading documents and spreadsheets in written format or on computer screen and related equipment.

EQUAL OPPORTUNITY EMPLOYER: THE YMCA WELCOMES A DIVERSE WORKFORCE

The Y: We're for youth development, healthy living and social responsibility