Demand Generation Manager

Title: Manager, Revenue Growth & Customer Expansion:

About the Role:

We are seeking a high-impact, data-driven manager to own whitespace expansion within our existing customer base. This role will take our total addressable market of current customers and build a systematic, AI-enhanced nurture engine that maximizes re-capture, expansion, and engagement.

Your mission:
ensure every contact is nurtured, no opportunity is missed, and deliver 10 qualified meetings per week
to our sales team—directly generating incremental revenue.

Key Responsibilities:

• Analyze the total addressable market (TAM) of current customers to identify whitespace and expansion opportunities.
• Build and execute multi-touch nurture campaigns across Salesforce and HubSpot (email, sequences, newsletters, content, AI-generated assets, etc.).
• Use AI tools to create personalized content, accelerate outreach, and scale customer engagement.
• Ensure 100% coverage of customer contacts—no contact left un-nurtured.
• Own campaign management end-to-end: strategy, build, launch, optimization, reporting.
• Partner closely with Sales to hand off
  10+ qualified meetings per week
  sourced from customer whitespace.
• Track and report pipeline, conversion, and revenue impact of all nurture programs.
• Continuously optimize automations, workflows, segmentation, and messaging.

Required Experience:

• 3–7 years in demand generation, growth, lifecycle marketing, sales development strategy, or revenue operations.
• Proven record of generating pipeline and revenue through nurture programs and lead-generation strategies.
• Strong hands-on experience with
  Salesforce, HubSpot, and automation tools
  .
• Comfortable building systems, dashboards, reports, segments, and workflows.
• High proficiency with
  AI tools
  (e.g., generative AI, automation platforms, sequencing tools).
• Experience partnering closely with Sales teams to drive expansion and cross-sell motions.
• Strong analytical mindset with the ability to turn data into targeted campaigns.

Success in This Role Looks Like:

• Booking 10+ qualified meetings generated per week from existing customer whitespace.
• Increased