Director, Distribution

The Director of Distribution's (DOD) priorities include building influential relationships with Directors of Sales and Distribution (DSD) at Red Bull Distribution Company (RBDC). Key responsibilities include communicating strategic priorities, leading and managing key RBNA initiatives, developing systems to increase KPI execution, and monitoring progress against business plans. A successful DOD will work together with the RBDC DSD to drive performance and ensure in-market execution exceeds objectives while building strong alignment between RBDC Leadership and the Senior Director of Distribution (SDOD).

ENSURES DISTRIBUTOR PARTNERS EXECUTE RBNA INITIATIVES (THIRD PARTY DISTRIBUTOR)

Leads communication of RBNA annual sales strategies and quarterly/monthly initiatives to DP's leadership 

Communicates RBNA initiatives to DPM team

Implements systems to track and benchmark DPs against key initiatives/goals

Completes market visits to evaluate in-store conditions

Establishes and manages a clear set of KPIs for DPMs and DPs

ENSURES DISTRIBUTOR PARTNERS EXECUTE RBNA INITIATIVES (RBDC)

Aligns with RBDC Directors of Sales & Distribution (DSD) to align on annual sales strategies and quarterly/monthly initiatives

Communicates RBNA initiatives to the RBDC DSD

Participates in Monthly Planning & Review (MPR) meetings with DSD to align on performance gap closure, monthly priorities, and complete in market visits with DSDs and GSMs

Ensures RBNA resources (POS, Trade Funds, Incentives) are allocated to RBDC

BUSINESS PLAN

Establishes annual Region Business Plan to with DPs & DPMs to achieve RBNA & DP success inclusive of all KPIs and investments

Ensures RBNA investment in trade funds and point of sale are deployed across the Region to achieve the annual business plan

Works with DPMs to influence 3rd Party DP's areas of focus, organization requirements, numeric distribution, volume & share plan, investments, and execution KPIs 

Secures agreement on the annual Business Plan with 3rd Party DP's principals and owners

Communicates Business Plan progress updates with DP ownership and principals and course corrects where necessary

BUSINESS INTELLIGENCE

Maintains a strong working knowledge of all Red Bull systems IRI, CPM, POS, Workbench, etc.)

Maintains up to date knowledge of Key