- +3
- +3
- Mountain View, California
Über
Responsibilities
- Develop data-driven insights to drive marketing decisions and improve business outcomes.
- Utilize models and develop advanced experimentation methods, such as synthetic controls, propensity score matching techniques etc. to measure marketing's impact across our suite of products.
- Utilize time-series forecasting models to predict growth and set the right growth goals, and develop frameworks to implement marketing attribution models.
- Design, launch, and analyze experiments to understand the incrementality of different messaging and creative campaigns.
- Design measurement approach and identify flaws in experiment practices and results, especially in 3P environments.
- Collaborate with marketing, product, and engineering teams to identify insights and guide new campaign and growth roadmaps.
- Manage data integration and engineering with marketing technology platforms for data hygiene, segmentation, and targeting.
- Partner with cross-functional teams to initiate, lead, or contribute to large-scale/complex strategic projects
- Act as a thought partner to senior leaders to prioritize/scope projects, provide recommendations, and evangelize data-driven business decisions in support of strategic goals.
- Optimize our marketing efforts and enable customer retention through push campaigns and other organic avenues
- Apply expertise in data mining and data presentation, as well as knowledge of marketing channels and platforms, to identify opportunities.
Wünschenswerte Fähigkeiten
- Data Science
- Automation
- Data Mining
Berufserfahrung
- Data Scientist
- Business Intelligence
- Data Engineer
Sprachkenntnisse
- English