Content Manager

Job Requirements

Louisiana Economic Development (LED) is the state's primary economic development organization, committed to cultivating jobs, accelerating business growth and strengthening communities. We work with partners statewide to position Louisiana as a premier destination for business investment, innovation and talent.

The Content Manager is a creative, detail-oriented communicator responsible for developing and executing compelling content across various platforms and channels that supports LED's brand, mission and strategic goals. This role leads day-to-day social media management and contributes written content for newsletters, website pages and other communications initiatives. The ideal candidate brings strong storytelling skills, a strategic mindset, and an ability to translate complex information into clear, engaging content for diverse audiences.

Social Media Management

● Develop, publish, and manage daily content across LED's social media channels (LinkedIn, X/Twitter, Facebook, Instagram, YouTube, etc.).

● Maintain a proactive content calendar aligned with organizational priorities, announcements and campaigns.

● Monitor engagement, trends and analytics to refine messaging and optimize performance.

● Create and edit social media graphics, short-form video and multimedia assets as needed.

● Coordinate with internal teams to identify storytelling opportunities and highlight successes, programs and initiatives.

Content Development & Writing

● Draft, edit and proofread clear and compelling copy for monthly newsletters, marketing materials and web pages.

● Ensure all content reflects LED's voice, brand standards and strategic messaging.

● Collaborate with subject matter experts to gather information and translate it into accessible, audience-friendly content.

General Communications Support

● Assist with special projects, campaigns and events that require digital promotion or content coordination.

● Support the development of press materials, talking points and other communications as needed.

Participate in team meetings, planning sessions and cross-agency collaborations.

Work Environment

This is an in-person position based in Baton Rouge. Occasional travel or after-hours work may be required for events or media opportunities.

Work Experience

Required

● Bachelor's degree in communications, marketing, journalism, public relations, or related field.

● Exceptional writing, editing and storytelling skills with strong attention to detail.

● Proficiency with social media platforms, content scheduling tools and analytics dashboards.

● Ability to manage multiple projects, meet deadlines and work collaboratively in a fast-paced environment.

● Experience using basic design or multimedia tools (Canva, Adobe Creative Suite, or similar).

Preferred

● Experience in economic development, government communications, or business-focused organizations.

● Familiarity with SEO best practices and content management systems (e.g., WordPress, Drupal).

Ability to create short-form video and on-the-fly visuals for social platforms.

Core Competencies

● Strategic and creative thinker

● Strong interpersonal and collaboration skills

● Adaptability and initiative

Commitment to accuracy, clarity and brand consistency