Communications Manager

Position Summary

Reporting to the Vice President, Public Affairs, the Communications Manager plays a central role in delivering the association's communications activities to strengthen its profile with government, members, and partners, and to elevate the voice of Canada's tourism industry in policy and public conversations.

This role manages day-to-day external communications, content development, and digital outreach in both official languages. The ideal candidate combines sound strategic judgement with strong execution skills, is highly hands-on with content and channels and thrives in a collaborative, mission-driven environment.

Key Responsibilities

• Develop and deliver an annual communications plan and content calendar aligned with organizational goals, advocacy priorities, and member needs.

• Lead content creation for newsletters, press releases, annual reports, website updates, social media, and other member and stakeholder communications.

• Support member engagement by developing clear, practical communication tools and resources that help members understand and participate in the association's work.

• Work closely with program and policy teams to translate complex policy and research into accessible, compelling communications for non-expert audiences.

• Safeguard and apply the association's brand identity, ensuring consistency of tone, visuals, and key messages across all platforms and materials.

• Provide direct leadership to Communications team members, including monitoring quality of work, prioritization of tasks and general performance support.

• In collaboration with the Specialist, Marketing, manage digital channels, monitor basic analytics, and adjust tactics to increase visibility, engagement, and member reach.

• Coordinate with external vendors such as designers, printers, translators, and photographers to support communications projects and campaigns.

• Support event communications, including promotional campaigns, member updates, on-site messaging, and basic media coordination for key events.

• Support media relations by drafting key messages, media materials, and Q&As, preparing spokespeople, and coordinating responses to media inquiries.

• Contribute communications support to advocacy initiatives, including campaigns, submissions, and member toolkits that help amplify sector voices with decision-makers.

Qualifications

• Post-secondary degree in communications, marketing, public relations, or a related field.
• Minimum of 5 years of progressive experience in communications or marketing, preferably within an association, industry, or nonprofit advocacy environment.
• Experience translating complex policy issues into accessible messages for non-expert audiences.
• Proficiency with digital marketing tools and content management systems (e.g., WordPress, Mailchimp, Canva, or similar).
• Demonstrated ability to manage projects, prioritize competing deadlines, and work independently in a hybrid environment, as well as experience leading the efforts of other team members.
• Understanding of the tourism sector, economic development, and generative AI tools are strong assets.
• Bilingualism (English/French) is required.

Compensation

This role offers a salary range of
$75,000 – $85,000 annually,
commensurate with experience and qualifications. The final offer will be determined based on factors such as relevant experience, education, internal equity, and organizational needs.

In addition, we offer a comprehensive benefits package, including health and dental coverage, retirement contributions, and paid time off.

As a non-profit organization, we are committed to fair, transparent, and equitable compensation practices that support our mission while ensuring responsible stewardship of resources.

Note on AI Use in Hiring

We may use artificial intelligence (AI) tools as part of our hiring process to screen, assess, or select candidates. Humans review all qualified applicants and make all hiring decisions. You can contact - if you have questions about how AI may be used.