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Director, System Market Development
- Grand Rapids, Michigan, United States
- Grand Rapids, Michigan, United States
Über
Job Summary
The Dir, Sys Mkt Development & Optimization plays a critical role in shaping Corewell Health's enterprise growth strategy and optimization portfolio. This position drives system-level initiatives that balance expansion and efficiency across regions and service lines. Key responsibilities include:• Leading data-driven evaluations of market opportunities using advanced analytics, scenario modeling, and value assessments.
• Translating market, competitive, and operational insights into actionable, investment-ready strategies that strengthen Corewell Health's strategic and financial position.
• Overseeing planning for competitive response, regulatory compliance, and emerging market trends.
• Providing strategic support for high-value initiatives such as ambulatory network development, Certificate of Need (CON) planning, and facility and provider network expansion.
This role requires building trusted relationships with system leaders, fostering collaboration, and guiding a high-performing team to connect strategy with execution. Success in this position ensures sustainable growth and transformation for Corewell Health. Essential Functions
- Shapes and stewards the enterprise portfolio by identifying, prioritizing, and balancing growth, consolidation, and optimization opportunities that strengthen the system's strategic and financial position.
- Lead system-level transformation initiatives, ensuring alignment with organizational goals and measurable outcomes.
- Leads the development or acceleration of deep, data-driven assessments of prioritized portfolio opportunities – applying precision analytics and scenario modeling to evaluate strategic & financial potential. Ensures alignment across system and regional leaders.
- Translates market, competitive, and operational insights into portfolio-shaping recommendations that guide and provide rationale for where to grow, where to optimize, and how to transform.
- In partnership with Strategy & Insights leaders, co-leads routine and robust competitor assessments, scenario modeling and response modeling to ensure organizational readiness for market, regulatory and competitive shifts.
- Leads Certificate of Need (CON) coordination function, serving as the primary liaison with external partner firm and internal stakeholders.
- Provides targeted strategic and tactical support for select, high-impact growth initiatives including ambulatory surgery center strategy development, CON-dependent initiatives, provider network development and planning, and facility planning).
- Maintains cutting-edge knowledge and shares expertise to strengthen team capability and redundancy.
- Partners with Insights team to shape analytic tools that enable faster, more precise, enterprise-informed decision-making.
- Leads and develops a high-performing Market Development team; builds capability, independence, and executive presence.
- Promote cross-functional collaboration within Strategy & Business Development to drive innovation and shared learning.
- Cultivates trusted, collaborative relationships with leaders and across the system and within the department – building alignment, transparency and confidence in portfolio decisions through performance, and delivery of well-informed recommendations.
- Required Bachelor's Degree or equivalent, in business administration and/or medical administration or similar field of study
- Preferred Master's Degree or equivalent, in business or healthcare administration
- 10 years of relevant experience Progressive experience in a large health care system in a business development role or similar. Required
- 5 years of relevant experience in a leadership role with a demonstrated ability to lead teams and drive impact. Required
- Experience working collaboratively with physicians. Required
Physical Demands
- Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
- Waist to Waist > 5 lbs: Seldom up to 10 lbs
- Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
- Waist to Overhead > 5 lbs: Seldom up to 10 lbs
- Bilateral Carry > 5 lbs: Seldom up to 10 lbs
- Unilateral Carry > 5 lbs: Seldom up to 10 lbs
- Pushing Force > 5 lbs: Seldom up to 10 lbs
- Pulling Force > 5 lbs: Seldom up to 10 lbs
- Sitting: Frequently
- Standing: Occasionally
- Walking: Occasionally
- Forward Bend - Standing: Seldom
- Forward Bend - Sitting: Occasionally
- Trunk Rotation - Standing: Seldom
- Trunk Rotation - Sitting: Occasionally
- Reach - Above Shoulder: Seldom
- Reach - at Shoulder or Below: Seldom
- Handling: Occasionally
- Forceful Grip > 5 lbs: Seldom
- Forceful Pinch > 2 lbs: Seldom
- Finger/Hand Dexterity: Frequently
Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here.
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more
Optional identity theft protection, home and auto insurance, pet insurance
Traditional and Roth retirement options with service contribution and match savings
Eligibility for benefits is determined by employment type and status
Primary Location
SITE - Corewell Health Place - 100 Corewell Drive NW - Grand RapidsDepartment Name
Strategy and Planning - CorporateEmployment Type
Full timeShift
Day (United States of America)Weekly Scheduled Hours
40Hours of Work
9-5Days Worked
M-FWeekend Frequency
N/ACURRENT COREWELL HEALTH TEAM MEMBERS – Please apply through Find Jobs from your Workday team member
Sprachkenntnisse
- English
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