Senior Analyst, Strategic Events Analytics

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Job Category

Marketing & Communications

Job Details

About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword — it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place Agentforce is the future of AI, and you are the future of Salesforce.

Salesforce is the world's leading CRM, helping companies connect with customers in a

whole new way. Marketing powers Salesforce's growth by turning digital and in-person

engagements into high-quality leads, opportunities, and revenue.

The Strategic Events Strategy & Operations team serves as the central operating and

decision-support function for Salesforce's global Strategic Events portfolio. The team

partners closely with event leadership, Marketing Analytics, Demand Generation,

Marketing Operations, and Finance to help the organization plan, operate, measure, and

optimize in-person, virtual, and third-party programs.

The CoE is responsible for building clear operating frameworks, consistent metrics,

and scalable processes that enable informed decision-making across planning,

execution, and performance evaluation. A significant portion of the team's work is

dedicated to analytics and measurement, with a focus on creating a reliable, consistent

view of event performance, audience impact, and business outcomes.

We prioritize self-service, standardization, and enablement, defining core KPIs,

developing scalable dashboards, and establishing reporting standards that create a single

source of truth for Strategic Events. In parallel, the team supports broader strategy and

operational work, including portfolio analysis, investment tradeoffs, and cross-functional

alignment, to move the organization away from ad-hoc reporting toward durable, data-

informed ways of working.

This Team Supports

• Analytics and reporting to evaluate performance, audience impact, and ROI

across Strategic Events

• The development of scalable reporting frameworks that incorporate new

programs, audiences, and data sources

• Portfolio-level analysis to inform investment decisions, audience strategy, and

program optimization

We're seeking a highly analytical and technically strong Senior Analyst to support

measurement, reporting, and insight generation across Salesforce's global Strategic

Events portfolio, including in-person, virtual, and third-party programs. This role sits at

the intersection of data, business strategy, and executive decision-making, and is

ideal for someone who is passionate about best-in-class measurement, brings deep

hands-on analytics expertise (SQL, Excel, Tableau; Python a plus), and understands how

to build scalable, enablement-focused analytics that drive decisions.

A successful candidate will be able to distill complex datasets into clear, actionable

insights, translate stakeholder questions into durable analytics solutions, and execute

independently while influencing analytics approaches beyond individual

deliverables. As a Senior Analyst, this role contributes to the development of analytics

frameworks and standards and serves as a trusted analytical partner to Strategic

Events leadership and cross-functional teams, balancing technical depth with strong

business context and clear executive communication.

Key Responsibilities

• Partner with Strategic Events stakeholders to understand business questions

and decision needs, translating them into clear metrics, dashboards, and

analytical outputs.

• Support the ownership of end-to-end analytics and reporting across Strategic

Events, including proprietary events, executive programs, and third-party

activations.

• Analyze large, complex datasets to identify trends, risks, and opportunities related

to performance, audience engagement, pipeline impact, and ROI.

• Define and evolve KPIs, success metrics, and diagnostic views, iterating on

dashboards and reporting as business needs change.

• Build and maintain Tableau dashboards and self-service reporting, ensuring

insights are accurate, usable, and decision-ready.

• Write and maintain complex SQL queries to extract, transform, and analyze data

across multiple platforms.

• Use Excel / Google Sheets for analysis, modeling, and validation; leverage Python

where applicable for deeper analysis or automation.

• Translate findings into clear, concise insights and recommendations for

executive and cross-functional audiences.

• Partner with Marketing Analytics, Marketing Operations, and Demand Generation

to ensure data quality, consistent tracking, and scalable reporting frameworks.

• Contribute to analytics standards, documentation, and best practices that improve

efficiency and reduce ad-hoc reporting.

Required Qualifications

• Bachelor's degree or equivalent practical experience in analytics, business,

economics, marketing, or a related field.

• 4–6+ years of experience in an analytics role.
• Advanced SQL skills and experience working with large datasets.
• Strong proficiency in Tableau and Excel / Google Sheets.
• Demonstrated ability to translate business questions into metrics, dashboards,

and insights.

• Strong analytical thinking, attention to detail, and problem-solving skills.
• Clear written and verbal communication skills; comfortable partnering with

senior stakeholders.

• Ability to operate independently in a fast-paced, ambiguous environment.

Preferred Qualifications

• Experience with Python for analytics or automation.
• Familiarity with dbt, Snowflake, or modern analytics engineering practices.
• Experience in B2B marketing, demand generation, or event analytics.
• Salesforce platform knowledge and/or marketing technology experience.
• Passion for analytics enablement, self-service, and raising data literacy across

teams.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and
be your best
, and our AI agents accelerate your impact so you can
do your best
. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what's possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link:

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $101,900 - $140,200 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.