System Communications Strategist

Join the team that is revolutionizing health care – BayCare Health System

Come join BayCare, one of the nation's best-performing, not-for-profit, academic health system serving the communities of West Central Florida, including Hillsborough, Pasco, Pinellas, and Polk counties.

Title: System Communications Strategist

Facility: BayCare System Office (Hybrid)

In the System Communications Strategist role you'll craft compelling, multi-channel communications that bring our strategic priorities to life, inspire team members, strengthen BayCare's connection with the community and advances our reputation for high-quality, compassionate care. The ideal candidate is a skilled writer and visual storyteller who thrives in a collaborative, fast-paced environment and enjoys working both independently and as part of a larger communications team.

Responsibilities Include:

• Develops and implements communications strategies to support system-wide projects, service lines and campaigns.
• Creates and manages vehicles for communications initiatives including press releases, team member portal content, newsletters, emails, social media content, reports, meetings and events.
• Interacts and builds positive relationships with internal customers, BayCare leaders and subject matter experts to gather information and draft content for dissemination to all audiences (public, team member, media).
• Conducts media relations, including preparation of messages, materials and scripts as well as coaching, counseling and media interaction.
• Assumes primary responsibility for fact-checking and securing appropriate reviews and approvals for content to ensure accuracy, completeness and relevance.
• Facilitates issues management activities.
• Develops and monitors metrics to measure the effectiveness of communications efforts and recommend improvements to the communications program as appropriate.
• Skills in copy editing, writing, and media relations is required

BayCare offers a competitive total reward package including:

• Benefits (Medical, Dental, Vision)
• Paid Time Off
• Tuition Assistance
• 401K Match and additional yearly contribution
• Annual performance appraisals and team award bonus
• Family resources and wellness opportunities
• Community perks and discounts

Our network consists of 16 community-based hospitals, a long-term acute care facility, home health services, outpatient centers and thousands of physicians. With the support of more than 30,000 team members, we promote a forward-thinking philosophy that's built on a foundation of trust, dignity, respect, responsibility, and clinical excellence.

Experience

• Required - 7 years communications with a health care provider, corporate department, or agency
• Preferred - 3 years with health care experts and/or complex subject matter

Education

• Required - Bachelor's in Marketing, Mass Communications, Journalism, or related field
• Preferred - Master's in related field

Certification & Licensure

• Preferred - Accredited in Public Relations (APR)

Status: Full Time; Exempt

Shift Hours: 8:00AM - 5:00PM

Weekend Work: None

Equal Opportunity Employer Veterans/Disabled