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Digital Marketing ExecutiveBrightwork Limited • Glasgow, Scotland, United Kingdom
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Digital Marketing Executive

Brightwork Limited
  • GB
    Glasgow, Scotland, United Kingdom
  • GB
    Glasgow, Scotland, United Kingdom
Ähnliche Jobs finden

Über

Brightwork are recruiting a Digital Marketing Executive to join a Glasgow based firm, to support the delivery and growth of performance-led digital marketing activity, with a strong emphasis on search marketing. This role would suit someone with hands-on experience across SEO and paid search campaigns, who is comfortable working with data, optimisation and reporting to drive measurable results. The position offers the opportunity to work across multi-channel digital campaigns for a diverse client base, supporting both organic and paid search performance while collaborating closely with senior marketing stakeholders.
Key Responsibilities
Support the planning, execution and optimisation of digital marketing campaigns with a primary focus on SEO and paid search
Manage and optimise SEO activity, including keyword research, on-page optimisation and content performance
Support and manage paid search (PPC) campaigns, including keyword strategy, ad copy, optimisation, and performance monitorinn
Track, analyse, and report on performance across search, PPC and website activity
Produce regular performance reports and insights to support marketing decision-making
Use data to identify opportunities for improving visibility, traffic quality, and lead generation
Support wider digital activity across channels, including social and email marketing where required
Maintain brand consistency across all digital output
Work closely with internal teams and external suppliers to support campaign delivery
Skills & Experience
Previous experience in a digital marketing role with a strong focus on search marketing
Practical experience managing or supporting SEO initiatives
Hands-on experience with PPC platforms
Strong analytical skills, with experience reporting on campaign and channel performance
Comfortable working with data and using insights to inform optimisation and improvements
Good understanding of digital marketing fundamentals and performance-driven campaigns
Strong organisational skills and attention to detail
Clear written and verbal communication skills
Experience using analytics and reporting tools
Experience working within an agency or managing multiple client accounts
Familiarity with bid strategies, conversion tracking and campaign optimisation techniques
Some exposure to paid social or organic social media activity
Experience producing clear, client-facing performance reports
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  • Glasgow, Scotland, United Kingdom

Sprachkenntnisse

  • English
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