Digital Marketing ManagerYorkshire Agricultural Society • Harrogate, England, United Kingdom
Digital Marketing Manager
Yorkshire Agricultural Society
- Harrogate, England, United Kingdom
- Harrogate, England, United Kingdom
Über
Overview The role is site-based, 9:00 am to 5:00 pm, 5 days over 7 to ensure social channels, enews and websites have a constant stream of engaging content, stories and blogs to raise profile and drive footfall. This is a one-year maternity cover post which will start in April 2026.
USPs
Our profits go to charity Yorkshire Agricultural Society to support farmers
250 acres of green space
Thousands of free car parking spaces
Award winning and passionate teams dedicated to helping you create the perfect event
Two versatile events venues that can host a range of events
Objectives
For 2026, we aim to increase the number of corporate conferences, meetings, roadshows and product launches coming to the Great Yorkshire Events Centre
For 2026, we aim to increase the number of socials, weddings and corporate bookings for Pavilions of Harrogate
What we need
A digital marketing expert who can reach a mix of potential clients in both B2B and B2C, from the corporate, wedding and events sector.
A flexible approach, to support other parts of the business if needed – to include Fodder and Great Yorkshire Show, all part of the Yorkshire Agricultural Society family.
Skillset
Create a digital marketing strategy along with the sales team to help achieve our objectives
Identify trends, insights, and opportunities to improve digital performance and innovate across platforms
Manage and create content for the social media channels across all platforms – specifically targeting LinkedIn and organise paid adverts
Devise and write regular blogs and enews for B2B and B2C
Oversee the marketing plan 2026 and ensure deadlines are hit for the planned advertising strategy
Understand the events and hospitality sector and how best to reach those markets
Come up with creative ways to reach our target markets and see new business opportunities
Skills
Wordpress
Sprout Social
Mailchimp
SEO
PPC
Website & SEO Management Maintain and optimise websites, ensuring they are up-to-date, user-friendly, and high performing. Provide input into SEO best practices, keyword strategy, and content optimisation to support visibility and search rankings. Collaborate with external SEO specialists or agencies where appropriate, offering guidance to align efforts with marketing goals.
PPC Collaborate with external PPC specialists or agencies where appropriate, offering guidance to align efforts with marketing goals, as well as reviewing and reporting results.
Email Marketing Plan and implement email campaigns to segmented databases using MailChimp.
Analytics & Reporting Set and monitor KPIs for digital activity. Use tools like Google Analytics 4, and social platform insights to measure and report on performance. Provide reports and identify actionable insights and areas for improvement.
Personal Skills
Excellent verbal and written communication skills
Knowledge of the Microsoft Office Software Suite
Polite and approachable
Focus, thoroughness, and keen attention to detail
Good level of written skills and ability to produce reports
Has a "can do/will do" attitude
Excellent planning & organisational skills
Analysis of own performance and takes steps to improve this
Remains focused when faced with competing demands
Keeps people informed of progress on key tasks
Adapts their communication style to suit their customer / colleagues, responding to their feedback or queries
Works to tight deadlines
Accepts new ideas and change initiatives
Always conducts themselves in a courteous and professional manner
Always maintains the strictest levels of confidentiality
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Sprachkenntnisse
- English
Hinweis für Nutzer
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