Analytics Manager
WPP Media
- London, England, United Kingdom
- London, England, United Kingdom
Über
About WPP Media. WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. EssenceMediacom is a leading WPP media brand, a new breed of media agency focused on analytics, data & technology to drive breakthroughs for the world’s best brands. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and evolved over time. Role Summary And Impact
You will be working with leading advertisers, including Airbnb, to harness their data and improve the performance of their campaigns by developing and deploying media measurement solutions. Communication with client stakeholders and effective management of assigned tasks is critical in this role. You will be joining an award-winning team with more than 16 tech and media industry awards, including Campaign Magazine’s Tech Awards Agency of the Year, Best Use of AI, and Breakthrough Tech as Part of a Campaign awards. We have invested in giving you the tools to be successful, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists. What you’ll do
You will be responsible for implementing media campaign measurement including Brand Lift Studies, Conversion Lift Studies & Matched Market Testing You will, with appropriate guidance, deliver actionable insights that inform future campaigns and show the clients how to improve effectiveness Collaborate proactively with the wider client team and other teams within Essence Mediacom, to implement measurement & analytics Play an important part in collating and reporting incrementality results from Meta, Google and other media channels Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance and feasibility Skills And Experience
Be Extraordinary by Leading Collectively to Inspire transformational Creativity Create an Open environment by Balancing People and Client Experiences by Cultivating Trust Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise You will be highly numerate: able to confidently interpret data and apply statistical tests to draw robust conclusions. Holding a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science Knowledge of applying measurement to media campaigns through Meta/Google, particularly brand lift studies Experience in analytics, measurement, data science, or a related field Well developed problem-solving skills and the ability to think critically and creatively Strong communication skills, with the ability to engage both technical and non-technical audiences Able to follow guidance as part of a cross-functional team, using project management tools such as Jira/Trello/Wrike/Asana Demonstrable experience at presenting data in a visually engaging and insightful manner Familiarity with SQL Proven client-facing experience, with the ability to translate complex analytical insights into clear, actionable recommendations for clients and stakeholders Nice to haves
Familiarity with R & Python, including use of packages such as pandas, numpy, scipy & matplotlib Knowledge of market research methodologies Experience with cloud technologies, such as BigQuery, GCP & AWS Experience working with predictive models and data sources via APIs Life At WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We offer a variety of employee resource groups, in-office events, and a range of benefits including competitive medical, retirement plans, vision, and dental insurance, paid time off, partner discounts, and mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone belongs and has equal opportunities to progress in their careers. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. We’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location. Please read our Privacy Notice for more information on how we process the information you provide.
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Sprachkenntnisse
- English
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