Sr. CRM and Automation Developer

About the role
We are seeking a Sr. CRM and Automation Developer to lead the technical development and optimization of our omnichannel marketing and patient engagement campaigns. This is a hands-on engineering role that will focus on designing, building, testing, and optimizing marketing automation journeys using Braze, integrating it with a modern digital ecosystem including CDP, Twilio, data analytics, patient scheduling, and content platforms. Reporting to the Director, Digital Engineering, you will play a key role in expanding our personalization strategy, increasing engagement, and driving conversion uplift across email, SMS, push, and in-app messaging—while supporting ongoing platform migration, architecture improvements, and marketing innovation. This is a flexible hybrid remote role out of our Vienna, VA or Raleigh, NC office.   You Will  

• Develop, deploy, and maintain Braze Canvases, email campaigns, push, in-app messages, and SMS journeys (Twilio).
• Create dynamic Liquid logic, personalization tokens, custom attributes, segments, and triggers to drive highly personalized communications.
• Build HTML5/CSS-compliant, responsive templates; handle cross-channel creative execution.
• Manage A/B tests, multivariate testing, holdout groups, and performance monitoring; interpret results to improve KPIs.
• Collaborate with Data, Product, CRM, and Marketing teams to translate business goals into Braze implementations.
• Create and manage Braze APIs, webhooks, data extensions, segment logic, and external integrations (e.g., CDPs, mobile apps).
• Oversee data schema design, ingestion, and campaign data pipelines; ensure clean and secure integrations.
• Contribute to platform migration projects, architecture decisions, and feature expansions within Braze and related Martech stack.
• Support accessibility, deliverability, and compliance best practices.
• Troubleshoot issues in segmentation logic, audience targeting, campaign performance, and message delivery. 
• Maintain accurate documentation and collaborate using tools like Jira, Confluence, Git, and PPM platforms. 

• Bachelor's degree in Computer Science, Marketing Technology, or the equivalent combination of education, skills and experience.
• Braze Certification(s) preferred
• Proven experience using Liquid, Braze APIs, custom events, Braze Currents, and campaign automation features.
• Strong SQL skills; experience handling large datasets and custom segmentation logic.
• Ability to create and troubleshoot HTML/CSS responsive email templates and messaging formats.
• Experience with cross-channel strategy including SMS (Twilio), Inkit (print), in-app, and push notifications.
• Familiarity with CDPs (e.g., Microsoft CI), and their use in campaign orchestration.
• Solid understanding of data modeling, user identity management, and preference centers.
• Proficient with Jira, Confluence, GitHub, CI/CD, and workflow documentation
• Exposure to marketing technologies such as Facebook Ads, Sprout Social, Yext, Inkit, Braze Currents, and CMS platforms like Acquia, Drupal, or Sitecore.
• Knowledge of CRM ecosystems like Salesforce, Adobe, Iterable, or Braze partner integrations.
• Understanding of HIPAA compliance, security best practices, and consent-driven communication.
• Highly collaborative and detail-oriented with the ability to multi-task in a fast-paced environment.
• Data-driven mindset with a passion for driving patient engagement and conversion uplift through experimentation.
• Comfortable working across global teams in hybrid/remote environments.
• Strong verbal and written communication skills, capable of translating complex technical topics for non-technical stakeholders.
• Eager to innovate, test, learn, and continuously optimize.

• Career Development and Training Opportunities
• Participate in a comprehensive benefits package including medical and dental coverage, tax-free savings plans, life insurance and more
• Participate in our Vision coverage and associate discounts on our products
• Participate in our 401(k) with competitive company match
• Accrue PTO and paid holidays from day one