Technical Sales Representative

HORIEN
, formerly Elettra 1938, is the Italian group comprising
HORIEN Automotive Solutions
and
HORIEN Salt Battery Solutions
, with more than 80 years of history in the energy and automotive components sectors. It has production facilities and commercial branches in Italy, Switzerland, the United States, Mexico, Brazil, China, France, and Germany.

HORIEN Automotive Solutions
(formerly FIAMM Horns & Antennas) is today the undisputed world leader in the field of acoustic warning devices for the automotive market. It has successfully launched the production and marketing of innovative AVAS (Acoustic Vehicle Alert System) solutions dedicated to electric and hybrid vehicles and has complemented its traditional production and sale of vehicle antennas with new products that facilitate the management of communication signals in vehicles.

HORIEN Salt Battery Solutions
(formerly FZSoNick), with the production and marketing of nickel-sodium chloride storage systems, is the first player in the world to offer a safe and completely sustainable energy storage and backup solution: from the supply of raw materials, zero environmental emissions, absence of toxic materials, to maximum recyclability of components.

POSITION

For our US sales office, we are looking for a
Technical Sales Representative
based in Houston, Texas.

The person will be responsible for generating and developing new business opportunities for advanced battery systems across North America, with primary focus on oil & gas, critical mission and industrial power applications.

The Technical Sales Representative will evaluate customer technical requirements, architect appropriate solutions, and ensure alignment with performance, reliability, and lifecycle metrics.

JOB DUTIES:

• Identify and qualify new business opportunities requiring advanced battery technologies, ensuring applications meet electrical, mechanical, thermal, and operational specifications
• Interpret customer RFPs, RFQs, and technical documentation to prepare accurate, technically compliant proposals
• Collaborate with Application Engineering to validate solution configurations, confirm system performance, and support customer design reviews
• Present technical product capabilities, system architectures, and test data to engineering teams, procurement groups, and technical decision-makers
• Develop technical relationships with power engineers, network architects,reliability teams, and operations engineers at target accounts
• Provide technical training, product demonstrations, and detailed performance explanations to support design-in and spec-in activities
• Troubleshoot system-level issues in collaboration with engineering teams and provide root-cause insight to customers and internal stakeholders
• Ensure solutions comply with industry standards and certification requirements (e.g., IEEE, UL, Telcordia/GR-1089, GR-4228, NEBS)
• Support customer testing and qualification processes, including factory acceptance tests (FAT), site acceptance tests (SAT), environmental testing, and validation of key performance metrics
• Support the development of North American market strategies, emphasizing technical differentiators and application-specific value
• Produce technical sales reports summarizing engineering updates, field performance, competitive analysis, and major customer activities
• Drive technical aspects of OEM