Marketing Manager

Market USA FCU, a $140 million dollar certified Great Place to Work credit union located in Laurel, MD is seeking a Marketing Manager to join our team.

The position will manage marketing efforts by developing and executing campaigns that enhance member engagement, product adoption and brand visibility which ultimately lead to achievement of credit union goals. This role is responsible for managing digital and print advertising, optimizing the website and SEO performance, overseeing social media and analyzing campaign effectiveness using Google Tools, MCIF, Core reports and other data sources, as applicable. The Marketing Manager collaborates with internal teams and manages external vendors to ensure desired and measurable results.

The position will report to our CEO.

Market USA has a hybrid work model allowing flexibility to work remotely with mandatory onsite work on Wednesdays and as needed.

Education

Qualified candidate should have one to of three years of similar or related experience and Bachelor's Degree in Marketing, Communications, or a related field.

Skills

Creative writing and knowledge of target marketing

AI prompt skills
Canva skills
SEO skills
Google Tools skills

Adobe Illustrator preferred
Must possess organizational and analytical skills; must be able to coordinate a variety of projects

Essential Functions & Responsibilities:

Maintains website for: accurate information; SEO optimization: working links, changing content - Blog articles, optimized images (alt text), Keywords in Title Tag, Meta description and H1 Tags, Keywords in other Tags/Headings and content, good structure - logical flow, internal linking, information not repeating on pages and dead weight pages; schema code; monitor Google Analytics, Google Search Console, Google Tag Manager and Google Looker Studio to spot needed changes in site (and for campaigns). Use AI to stay current with SEO and other SEO tools. Improve Google organic ranking and Click Through Rates (CTR). Updates rates, including those in Savvy Money.

Directs all digital and print advertising trigger, scheduled and news update email, digital banking interstitials/ads, Savvy Money and print campaigns along with standard promotions (branch posters & other branch marketing; welcome brochures, etc.) for products and services; uses QR codes where appropriate; using Marquis MCIF and Alkami Flex identifies campaign opportunities and personalizes offers; monitors ROI from data in Marquis MCIF and Google Tools; develops advertising programs to · include Google Ads and collateral materials using AI to assist with generated images and content; uses Canva, Adobe Illustrator, Copilot and other platforms for content and images.

Manages social media post creation and posting both for organic and paid posts that are unique for Facebook, Instagram, X, Tik Tok, LinkedIn, etc. Monitors competitors' posts. Manages community involvement to include posting of events. Manages brand on business profile sites, Bing, Google, Yahoo, Yelp, Whatsapp, etc

Develops annual marketing budget and monitors compliance making adjustments as necessary and as ROI dictates. Pulls reports from MCIF and Google Tools to analyze data and make adjustments. Manages vendor relationships and closely monitors their work when applicable. Ensures integrity and accuracy of data with marketing vendors. Collaborates with all departments to fully use marketing tools. Ensure all staff adheres to a marketing approved guide for member communication. Works with IT to get all data sent to vendors/tools; put marketing opportunities in Keystone Core; monitor member communications to ensure our brand is properly represented.

Conducts market research and recommends product/service modifications or new products; monitors SEO elements of high ranking competitor sites.

Develops, proposes, gains acceptance for, and implements plans designed to meet the credit union's short and long-term marketing and growth objectives. Works with COO and VP of Business Development to develop content for improved SEG penetration using QR codes where appropriate to link to home page for Ahold Delhaize USA associates and special