Marketing Coordinator

About Milestone:

Milestone is an international company that specializes in innovative sample preparation solutions used in laboratories worldwide. With over 30 years of success, Milestone is built on a sustainable organic growth strategy that offers integrated solutions. These solutions enable our clients to achieve faster, safer, easier and more cost-effective processes for their operations. With over 50 patents and 30,000 systems globally, Milestone is a market leader committed to providing the scientific and industrial communities with the highest quality instrumentation.

About the Role:

We are seeking a highly organized, detail-oriented, and proactive Marketing Coordinator to join our team. They will bring the core marketing skills, a client-facing mindset, and the confidence to take ownership of projects from start to finish. The ideal candidate will be a driver in turning marketing activity into qualified opportunities for sales, taking initiative in following up with inbound leads, nurturing interest, and ensuring a smooth transition to the next stage.

This person will demonstrate the ability to think critically, communicate clearly, and anticipate next steps. They thrive in a collaborative environment, absorb feedback quickly, and are comfortable sharing learnings post-campaign. Success in this role comes from combining a hands-on approach with strategic awareness: understanding how daily actions impact broader goals and continuously improving processes to support team efficiency and outcomes.

Responsibilities:

Marketing Support

• Work closely with the Marketing Manager to maintain the marketing calendar, scope campaign costs, allocate resources, and ensure projects stay on schedule.
• Communicate progress proactively, identify bottlenecks, and help keep internal and external contributors aligned and accountable.

Lead Generation & Engagement Support

• Drive lead generation initiatives by managing the full lifecycle of marketing leads, from data collection and campaign tracking to qualification and follow-up.
• Manage campaign tracking in Salesforce and Pardot, monitor engagement and conversion trends, and analyze results to inform future strategies.
• Take ownership of lead movement by ensuring timely follow-up, clear documentation, and actionable insights that inform strategy.

Reporting & Budgeting

• Prepare and analyze campaign performance reports and marketing performance metrics.
• Assist with department budget tracking, and ensure marketing activities align with strategic objectives.

Email Marketing Campaigns

• Plan, execute, and optimize email marketing campaigns, including crafting compelling content, designing templates, segmenting email lists, and analyzing performance metrics.

Digital & In-Person Events

• Plan and coordinate webinars, trade shows, product launches, and sales events.
• Manage registrations, communications, and post-event reporting to capture insights and opportunities for improvement.

Social & Digital Advertising

• Develop and execute social media advertising campaigns, collaborate with external digital marketing teams, and optimize paid search and display advertising campaigns to drive traffic, generate leads, and increase conversions.

Collateral & Creative Design

• Maintain and update marketing collateral such as brochures, presentations, and sales kits, coordinating with Product teams to ensure accuracy and relevance.
• Develop creative assets such as graphics, videos, and infographics, ensuring alignment with brand guidelines and target audience.

Website Updates

• Maintain and update website content using WordPress (or similar CMS) to reflect active campaigns, SEO best practices, and user experience standards. Identify and recommend areas for optimization.

Requirements:

• Bachelor's Degree in Marketing, Communications, or related field
• 3-5 years of experience in a Marketing support role
• Proficiency with CRM systems (Salesforce) and marketing automation platforms (Pardot) or similar software
• Strong communication, organization, and project management skills. Self-motivated and able to work independently while knowing when to seek guidance.
• Experience with Adobe Photoshop and/or Adobe InDesign a plus
• HTML, JAVA, & CSS web development skills are a plus (preferably WordPress experience)
• Proficiency on all Microsoft Office products (especially Excel)

Benefits Milestone will offer you:

• Comprehensive benefit package (medical, dental, vision)
• We will cover 70% of your medical premium and 60% of any spouse/dependents
• We will provide STD, LTD, and Basic Life Insurance coverage at no cost to you
• You can contribute to the 401k after 90 days of service
• We will contribute 3% of your salary after 1 year of service
• We will support ongoing training and development of your skills