Senior Program Manager, Blizzard

Team Name:

Your Mission

You will operationalize Blizzard's growth marketing channels to deliver personalized, player-first marketing experiences. This role focuses on managing and optimizing marketing ops processes, tool adoption, and driving operational excellence across O&O channels. You'll partner with technical teams, marketing strategists, and external vendors to translate business needs into actionable plans. Success means enabling accurate data flows, improving growth marketing processes across all channels, and facilitating initiatives that deepen player engagement. Your work will help Blizzard leverage data responsibly and creatively to enhance global marketing impact.

Responsibilities  

This position ensures the smooth execution of growth marketing initiatives by coordinating timelines, dependencies, and cross-functional deliverables. You will serve as a key liaison between technical and marketing teams, championing best practices and operational improvements. The role requires strong organizational skills, proactive communication, and the ability to manage multiple priorities in a dynamic environment. You will also help document workflows and support governance for data-driven marketing programs.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

• Manage operational, technical and process workflows for campaigns across multiple channels.
• Ensure milestones are met across cross functional teams and external vendors to deliver accurate, timely campaign execution.
• Execute and lead asset trafficking, localization, legal and stakeholder review work streams
• Define clear requirements and timelines for key business initiatives to enable efficient delivery.
• Drive usage of platforms like Braze and document best practices to improve operational consistency and scalability.
• Create and update process guides, workflows, and governance materials to support compliance and efficiency.
• Act as the primary liaison between technical teams, game teams, marketing strategists, and vendor partners to resolve blockers quickly.
• Partner with analytics and engineering teams to ensure accurate data flows for segmentation and personalization.
• Communicate progress and escalate risks to leadership to maintain transparency and accountability.
• Recommend enhancements to tools, processes, and reporting to optimize CRM program performance.
• Collaborate with internal privacy and security teams to uphold Blizzard's data protection policies.

Player Profile / Minimum Requirements

• Minimum 5 years of experience in CRM, data operations, marketing agency, or  program management.
• Bachelor's degree in marketing, business, or related field (or equivalent experience).
• Proven ability to manage multiple initiatives and deadlines in a fast-paced environment.
• Strong communication skills with experience bridging technical and non-technical teams.
• Proficiency with project management tools (Wrike, Jira, Confluence).
• Familiarity with marketing technology and platforms (Braze, Appsflyer, GCP, HighTouch).

Preferred / Nice-to-have

• PMP or similar project management certification.
• Experience with SQL or data query tools.
• Knowledge of data governance and privacy compliance.
• Industry experience in gaming, e-commerce, or subscription services.
• Passion for Blizzard games and IPs.

Your Platform

Best known for iconic video game universes including Warcraft, Overwatch, Diablo, and StarCraft, Blizzard Entertainment, Inc. ), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry's most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via , Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Our World

Activision Blizzard, Inc., is one of the world's largest and most successful interactive entertainment companies and is at the intersection of media, technology and entertainment. We are home to some of the most beloved entertainment franchises including Call of Duty, World of Warcraft, Overwatch, Diablo, Candy Crush and Bubble Witch. Our combined entertainment network delights hundreds of millions of monthly active users in 196 countries, making us the largest gaming network on the planet

Our ability to build immersive and innovative worlds is only enhanced by diverse teams working in an inclusive environment.  We aspire to have a culture where everyone can thrive in order to connect and engage the world through epic entertainment. We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered

The videogame industry and therefore our business is fast-paced and will continue to evolve. As such, the duties and responsibilities of this role may be changed as directed by the Company at any time to promote and support our business and relationships with industry partners.

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.

We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to  General employment questions cannot be accepted or processed here. Thank you for your interest. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status, among other characteristics. 

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for 'Every World' - we've got our employees covered  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings