Über
You love turning messy inputs into crisp, repeatable outputs: You thrive in the ambiguity of an early‑stage start‑up and enjoy taking half‑defined ideas and turning them into polished, high‑quality content.
You’re a leverage‑seeker: Rather than just “do the task,” you continuously look for ways to improve the process and find scalable systems.
You have a bias toward action: You don’t wait for perfect instructions. You figure out what “good” looks like, propose a plan and execute.
You communicate clearly: You write and edit with clarity; your updates and briefs keep cross‑functional teams aligned.
You’re comfortable with ambiguity: Priorities can change quickly; you’re excited to help build the content function from scratch.
You use AI as leverage: You’re excited to experiment with AI tools (e.g., LLMs, AI copywriters) to draft, summarise and ideate – while applying strong editorial judgment.
What The Job Involves
Own positioning (and keep it honest): Define what Alguna is, who it’s for, and why it wins—then keep it consistent across everything we ship.
Partner with founders + GTM: Collaborate closely on go‑to‑market strategy and execute campaigns end‑to‑end.
Run campaigns (the hands‑on kind): From concept → creative → launch → measurement → iteration. If a landing page headline is underperforming, you’ll change it today, not next quarter.
Know the market: Understand the competitive landscape, talk to customers, track trends, and turn insights into better messaging and strategy.
Lead content strategy: Own content direction and execution across product marketing (launches, case studies, web, email, sales collateral), working with the team as needed.
Find and scale channels: Identify, test, and optimize channels like content, social, SEO, email, partnerships, and whatever else works. Keep what performs, kill what doesn’t.
Own the AI content engine: Research, edit and publish TOFU‑to‑BOFU content that attracts and converts our target buyers – from product pages to comparison guides to thought leadership.
Optimize for search and AI visibility: Ensure content is technically sound (SEO basics like on‑page, metadata, internal linking) and structured for generative search (citations, Q&A formats).
Refresh and improve existing content: Keep our library current and high‑performing; run tests and make updates based on data.
Manage AI‑assisted workflows: Source and brief AI copywriting tools for first drafts; edit their output into opinionated, human‑quality copy.
Collaborate across the business: Work with product marketing, growth, RevOps and design to ship content that supports launches and demand‑gen campaigns.
Off‑site visibility: Contribute to guest posts, directories, Reddit AMAs and other off‑site initiatives to build backlinks and brand authority.
What Success Looks Like
Our content consistently ranks and appears in AI‑powered results for our priority keywords and themes.
The content machine runs smoothly: briefs are clear, drafts are delivered on time and edits are crisp.
We see measurable organic growth in qualified traffic, demos and revenue attributable to content.
Feedback from buyers shows that our content is useful, authoritative and differentiated
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Sprachkenntnisse
- English
Hinweis für Nutzer
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