Über
Are you obsessed with performance, data, and driving real revenue growth? Ready to make your mark with one of the UK’s fastest-growing dental brands?
YDS Group
is on the hunt for a
world-class Conversion Rate Optimisation (CRO) Specialist
to supercharge our online performance and help us dominate the market.
About the Role We're a
lead generation powerhouse , and this is a
crucial hire . You'll play a pivotal role in bridging the gap between Google Ads conversions and actual revenue, optimising every touchpoint in the funnel to increase lead-to-sale conversion rates.
You'll work
very closely with our Managing Director
and report
directly to the Marketing Director , taking full ownership of CRO across the board- from landing pages to A/B testing, funnel diagnostics, and user journey mapping.
What You’ll Be Doing
Own the CRO strategy
across all acquisition channels (landing pages, forms, UX).
Analyse user behaviour and sales funnels to identify drop-off points and optimise them.
Run continuous split and multivariate tests to drive improvements.
Translate and present data insights into actionable, revenue-generating changes.
Work alongside our paid ads team to boost ROAS and maximise conversion value.
Leverage your
lead gen and/or e-commerce background
to scale our customer acquisition.
Proven track record in
CRO within a lead generation or eCommerce environment .
Deep understanding of Google Ads, user experience, analytics, and funnel optimisation.
A strategic thinker with a hands‑on attitude.
Results‑driven with a relentless focus on
performance and ROI .
Comfortable owning projects end‑to‑end and making
data‑backed decisions .
Able to thrive in a fast‑paced, entrepreneurial environment.
£55K + OTE DOE
- Negotiable, we want the
best in the business .
Full‑time,
office‑based
in our stunning
Landmark Leeds LS11 office .
Opportunity to join a
fast‑growth company
with huge headroom.
Direct influence on business‑critical outcomes.
Rapid career progression
and the ability to make a tangible impact.
Why Smile White? We’re shaking up the dental industry and scaling fast - this is your opportunity to get in early, shape how we grow, and be
part of something huge . We’re investing heavily in marketing and talent, and we’re building an elite performance team.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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