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Digital Content Editor
First Group
- Exeter, England, United Kingdom
- Exeter, England, United Kingdom
Über
Join Great Western Railway - Shaping our Digital Journey
At GWR, we're more than trains. We're the proud custodians of one of the UK's most iconic rail networks. Every year, over 100 million journeys connect people to the South West, South Wales and London through some of Britain's most scenic routes.
With a modern fleet, bold plans and a 91% customer satisfaction score, we're driving continuous improvement every step of the way. Now we need a
Digital Content Editor
to help us share our story online.
About the role We're looking for a
Digital Content Editor
to manage and optimise our digital channels, including our GWR.com website. In this role, you'll ensure content is clear, accurate, accessible and meets user needs. You'll drive organic growth by leading on-page SEO and supporting the wider SEO function across technical and off-page practices.
Using tools like Google Analytics and Search Console, you'll identify opportunities, improve engagement and deliver data-driven enhancements for our website. Collaborating with stakeholders, you'll bring their information to life online through effective communication and promotion, while championing digital best practices.
This role combines communication, content optimisation and stakeholder engagement to deliver content that enhances commercial goals and customer experience. To support with collaboration, occasional travel across the GWR network is required.
Your main responsibilities will be:
Write, edit and publish high-quality, user-focused content across GWR.com
Manage day-to-day content updates, ensuring a timely and consistent publishing process
Lead on-page SEO across GWR.com, ensuring content is aligned to search intent and best practice
Conduct regular content QA checks to maintain accuracy, and ensure compliance with editorial, optimisation and accessibility standards
Provide day-to-day advice and clear guidance to colleagues on digital best practice, accessibility and SEO
Work with the Digital Marketing and Content Manager to continually improve content processes, workflows and governance
Use customer insight tools and Google Search Console to track performance of website content and highlight risks or opportunities
Support cross-team initiatives, campaigns and digital improvements as required
Build positive relationships with internal stakeholders, representing the needs of digital users
The Reward As well as a great team environment and comprehensive training, all GWR colleagues enjoy a range of benefits including:
on-going development
defined benefit pension scheme with the Railways Pension Scheme
free rail travel across the GWR network for you and your family, plus discounted travel on with other rail companies
company-sponsored health care plan
discounted shopping and gym membershipemployee assistance programme and much more.
About you As the successful candidate, you'll have the following:
Knowledge
Strong understanding of digital content principles and best practice
Strong knowledge of on-page Search Engine Optimisation (SEO)
Awareness of web accessibility standards and writing for digital channels
Familiarity with Google Search Console, Google Analytics, and content/SEO performance tools
(Preferable) Understanding of UX and digital design principles
Skills
Excellent editorial and copywriting skills
Strong proofreader with high attention to detail
Team player who can develop relationships with internal and external stakeholders
Confident communicator who can explain complex digital and technical concepts simply
Organisation skills, capable of managing multiple projects or tasks at once
Comfortable analysing performance data and analytics to identify trends and opportunities
Experience
Experience in a digital content or editorial role
Experience managing digital content production and use of website content management systems (CMS)
Experience writing and editing content for public-facing websites
Experience applying on-page SEO best practices
(Preferable) Experience in a digital team or agile product development environment
(Preferable) Experience working with an e-commerce website
About the location Our digital team works out of 3 main locations, London Paddington, Exeter and Plymouth, therefore you can be primarily based in any of these offices.
To ensure collaboration and support for our stakeholders, some travel to other locations on the GWR network will be required on occasion. Free train travel for GWR is included as part of this role.
Application Please apply online via our website https://careers.firstgroup.co.uk/brand-gwr
If you have any problems applying, please email gwrrecruitment@gwr.com
Interviews will be held on the following dates:
London: Tuesday 17 February 2026
Exeter: Wednesday 18 February 2026
Plymouth: Thursday 19 February 2026
We all belong at GWR. This is our vision for providing an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment.
We value our differences such as age, gender, LGBTQIA, ethnicity, religion and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.
We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.
We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.
If you require additional support to complete your application due to a disability or neurodivergent condition such as dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.
https://exceptionalindividuals.com/neurodiversity/
https://www.healthassured.org/blog/neurodiversity/
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Sprachkenntnisse
- English
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