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Content Creator & Lead Copywriter
DFDS
- North Shields, England, United Kingdom
- North Shields, England, United Kingdom
Über
Responsibilities
Creating and delivering always‑on, campaign, lifecycle, and enablement content (including case studies and testimonials) aligned to global messaging frameworks and brand strategy.
Using AI tools to generate ideas, enhance storytelling, and produce scalable content, while applying strong editorial judgement to maintain quality, authenticity, and brand voice.
Acting as lead copywriter, setting and upholding editorial standards, tone of voice, and consistency across all global written content.
Collaborating closely with regional, B2C, B2B, People, Onboard, and Group teams to adapt and localise content for different audiences, platforms, and cultural contexts.
Establishing and managing governance for AI‑driven content, testing and iterating copy based on performance insights while ensuring compliance with SEO, accessibility, legal, and ethical standards.
You are a creative, detail‑oriented, and tech‑savvy content professional who combines exceptional writing skills with a strong understanding of how AI can elevate storytelling at scale. You bring an editor's mindset to everything you create, balancing innovation and experimentation with rigorous quality control, brand consistency, and performance standards. Confident working across formats and audiences, you know how to craft clear, persuasive copy that drives engagement and action while remaining true to a global brand voice.
You thrive in collaborative environments, partnering closely with messaging, studio, and creative teams to translate global strategies into impactful content. With a solid grasp of localisation, SEO, and governance—particularly around AI‑generated content—you're comfortable operating at the intersection of creativity, technology, and performance. You're curious, forward‑thinking, and motivated by pushing creative boundaries, all while delivering high‑quality content on time and to a consistently high editorial standard.
We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.
Working at DFDS Join the movement and grow with us.
Benefits
Life assurance cover
Contributory company pension scheme
Holiday Purchase Scheme
Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips
Full employee assistance programme including proactive financial, emotional, mental, and physical health care support, face‑to‑face counselling, fast 24/7 access to a GP, a second medical opinion, and legal support for colleagues and their families
Huge range of retail discounts from high street and online retailers
Cashback on health care, including dental, optical, physiotherapy, prescriptions, specialist consultations, and much more
Access to myStrength, our Wellbeing platform, which has plenty of content to support and improve your mental wellness needs
Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing
While you're with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.
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Sprachkenntnisse
- English
Hinweis für Nutzer
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