Marketing Coordinator

MARKETING COORDINATOR

Position Summary

The Marketing Coordinator supports the development and execution of marketing initiatives across the Kane Innovations organization.

This is an excellent opportunity for a recent graduate or early-career professional looking to grow their skills in marketing within a well-established manufacturing and architectural products company.

Key Responsibilities

Marketing Support & Coordination

• Assist with the creation, editing, and distribution of marketing materials, including brochures, presentations, product sheets, cut sheets, case studies, and proposals.
• Maintain and update marketing files, photo libraries, brand assets, and product documentation.
• Support the planning and execution of marketing campaigns and brand initiatives across all product divisions.
• Ensure highest standard and consistent application of Company brand and marks, as well as products

Digital & Content Marketing

• Update and maintain website content, including product pages, blog posts, news updates, and project highlights.
• Draft social media posts and assist with managing content calendars for multiple platforms.
• Help create and edit content (photo, video, graphics) for marketing use.
• Coordinate email campaigns, announcements, and newsletters through approved platforms.
• Work with executive team on strategic implementation

Sales Support

• Assist the sales team with customized collateral, product information, and customer-facing materials.
• Maintain an organized library of up-to-date sales assets.
• Track lead inquiries, marketing-generated opportunities, and follow-up communication where needed.

Trade Shows & Events

• Support planning, logistics, and booth preparation for trade shows, industry events, and conferences.
• Assist with promotional items, signage, materials shipments, and post-event reporting.

Market & Competitor Research

• Conduct basic research on competitors, industry trends, and target markets.
• Gather information to support product positioning and marketing strategy.

Administrative & Cross-Functional Work

• Assist with internal communication materials (announcements, highlights, branded content).
• Coordinate with engineering, project management, and operations to ensure accurate and consistent product information.
• Provide general administrative support to the project management and sales teams.

Qualifications

Required:

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Strong writing, editing, and proofreading skills.
• Proficiency with Microsoft Office (Word, Excel, PowerPoint).
• Strong organizational and time-management abilities.
• Ability to manage multiple tasks and shifting priorities in a fast-paced environment.
• Interest in learning about architectural products, construction industries, and manufacturing.

Preferred:

• Basic experience with Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Experience with website CMS editing.
• Familiarity with social media management tools and LinkedIn.
• E-mail management or CRM experience (ex. Mailchimp, Salesforce or similar).
• Basic experience with first hand content capture (still photography or video)

Key Competencies

• Attention to detail and commitment to high-quality work.
• Creativity and willingness to learn new tools and processes.
• Strong communication skills and professional presence.
• Ability to collaborate with multiple departments and teams.
• Problem-solving approach with a positive, proactive attitude.