Senior Data Analyst

Location:
Remote/In-Office/Hybrid

About Us:

Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we've grown from a bold idea to one of the city's most exciting startups—securing a deal on Dragons' Den and ranking among Ottawa's fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we're disrupting the skincare industry in a big way. At Bushbalm, you'll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we'd love to meet you

Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry.
• Work in a collaborative and fun environment that values creativity and fresh ideas.
• Gain strong opportunities for career growth and professional development.
• Help expand a brand that is available in Ulta Beauty locations nationwide and 16,000+ waxing salons.

About the Role:

We're looking for a Senior Data Analyst to drive data-informed decision-making across our multiple business lines. You'll play a key role in analyzing the customer journey and building essential data pipelines to help marketing, product, and operations teams optimize performance and scale profitably.

This is a strategic, hands-on role ideal for someone who thrives in a fast-paced, growth-oriented environment and enjoys connecting data insights directly to business impact.

Responsibilities:

Reporting & Dashboards:

• Design and maintain self-serve dashboards for teams using primarily Looker Dashboards.
• Build automated reporting pipelines to ensure accurate, real-time insights across the organization.
• Standardize KPIs (CAC, AOV, LTV, churn, ROAS, etc.) and communicate results clearly to non-technical stakeholders.

Analysis:

• Analyze the end-to-end customer funnel: traffic sources, acquisition costs, conversion, retention, and lifetime value (LTV).
• Build and maintain cohort analyses to track customer retention, repeat purchase rates, and subscription behaviour.
• Partner with marketing to measure campaign performance, attribution, and ROI across paid and organic channels.
• Support segmentation and personalization initiatives to improve customer experience and retention.
• Partner with growth and product teams to design and analyze A/B tests on website UX, pricing, and offers.
• Evaluate promotional effectiveness, channel mix, and audience targeting.
• Identify key levers for improving conversion rate and customer retention.

Who You Are:

• 4–7 years of experience in analytics, with at least 2+ years in DTC, e-commerce, or digital consumer brands.
• Experience building and automating dashboards and reports for non-technical users.
• Strong SQL and data visualization skills; proficiency in BI tools, Shopify and Google Analytics and knowledge of ad platforms (Meta Ads, Google Ads, TikTok Ads, etc.).
• Comfortable with coding languages such as Python and familiar working with data warehouses such as BigQuery, Snowflake or Redshift.
• Excellent communication skills and the ability to translate data into actionable insights.
• Familiarity with predictive modelling (LTV forecasting, churn prediction, etc.) is a plus.

Perks & Benefits:

• Competitive salary and comprehensive benefits package.
• Flexible work environment (remote/hybrid options where applicable).
• Health and wellness benefits, including a lifestyle spending account.
• Professional development opportunities to support career growth.
• Free access to our award-winning products.
• Inclusive and dynamic company culture with team-building events.

This position requires completion of a project as part of the application. Applications submitted without the completed project will not be considered.

Join us in redefining body care and making an impact in the beauty industry