Associate Director, Sales Enablement, Audience Generation

Join to apply for the Associate Director, Sales Enablement, Audience Generation role at EAB1 day ago Be among the first 25 applicantsJoin to apply for the Associate Director, Sales Enablement, Audience Generation role at EABGet AI-powered advice on this job and more exclusive features.About EABAt EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.About EABAt EAB , our mission is to make education smarter and our communities stronger. We work with more than 2,800 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across enrollment, student success, institutional strategy, data analytics, and advancement. We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.At EAB, we serve not only our partner institutions but each other—that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards .For more information, visit our Careers page.The Role In BriefAssociate Director, Sales Enablement, Audience GenerationThe Associate Director, Sales Enablement is responsible for creating and managing Enroll360 partner-facing collateral. This role utilizes thought leadership, EAB insights, industry and marketing trends, and internal interviews to diagnose and deliver upon content needs. This includes overseeing a content library for ongoing use, as well as creating bespoke, partner-specific material as needed. The Associate Director, Sales Enablement is also responsible for training users on content and resources created as required.This hire may be based in Richmond, VA, Washington, D.C.; this position is also open to remote employment within the continental United States.Primary ResponsibilitiesGenerate sales and renewal collateral, at scale, to support the Enroll360 businessCollaborate closely with Marketing and Product teams to develop, manage, and optimize sales and marketing content, including sales playbooks, presentations, case studies, and whitepapersMaintain content library inclusive of, but not limited to case studies, plug-in slides, and talk tracksConduct internal interviews to understand content needs from all stakeholders; gather and analyze feedback from sales and marketing teams to refine enablement programs and content effectivenessEnsure Sales and Success teams have access to the right content at the right times through effective content management strategies and enablement toolsWork with Sales and Marketing to help develop and execute a sales enablement strategy that strengthens alignment across relevant teamsConduct as needed training on content library and related resourcesBasic QualificationsBachelor’s degree in relevant field5+ years of relevant working experienceDemonstrated outstanding writing and storytelling skillsExperience working in a team environment, as well as independently and autonomouslyProven ability to communicate effectively with a variety of stakeholders in oral and written formatsDemonstrated experience in managing projects and meeting deadlinesExperience with at least two of the following:Higher education marketing, enrollment management, and/or admissionsLong-form writing for an external audience (may include white papers, reports, blogs, or other publications)Conducting internal and ongoing researchTraining internal stakeholdersIdeal QualificationsExperience with solution-focused problem solving and thinking through problems creativelyExperience working with clients in a consultative roleCommitment to embracing a continual learning environment and contributing to a dynamic and welcoming culture of fairness, authenticity, and belonging in support of EAB’s mission, values, and aspiration.If you’ve reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome new perspectives and learn from each other’s unique experiences. We would encourage you to submit an application if this is a role you would be passionate about doing every day.CompensationThe anticipated starting salary (base) range for this role is $65,000 - $100,000 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.This hire will additionally be eligible for discretionary bonus or incentive compensation. Variable compensation may depend on various factors, such as individual and organizational performance.BenefitsConsistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:Medical, dental, and vision insurance plans; dependents and domestic partners eligible20+ days of PTO annually, in addition to paid firm and floating holidaysDaytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)401(k) retirement savings plan with annual discretionary company matching contributionHealth savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plansEmployee assistance program with counseling services and resources available to all employees and immediate familyWellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxationFertility treatment coverage and adoption or surrogacy assistancePaid parental leave with phase back to work program for birthing and non-birthing parentsAccess to milk shipping service to support nursing employees during business travelDiscounted pet health insurance coverage for dog and cat family membersCompany-provided life, AD&D, and disability insuranceFinancial wellness resources and membership in a robust employee discount programAccess to employee resource groups, merit-based advancement, and dynamic professional growth opportunitiesBenefits kick in day one; learn more at eab.com/careers/benefits .This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.At EAB, we believe that to fulfill our mission to “make education smarter and our communities stronger” we need team members who bring a diversity of perspectives to the table and are committed to fostering a workplace where each team member is valued, respected and heard.To that end, EAB is an Equal Opportunity Employer, and we make employment decisions on the basis of qualifications, merit and business need. We don’t discriminate on the basis of race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionResearch, Analyst, and ConsultingIndustriesEducation Administration Programs, Information Services, and IT Services and IT ConsultingReferrals increase your chances of interviewing at EAB by 2xGet notified about new Associate Director of Sales jobs in Washington, DC.Hotel Associate Director of Sales JN -052025-160388Arlington, VA $80,000.00-$96,000.00 1 week agoWashington, DC $115,000.00-$125,000.00 2 weeks agoILD Sales Consultant I/II/Sr-Tacoma, WashingtonRegional Director | Sales + Marketing | West Coast | Modus by PM Hotel GroupChevy Chase, MD $125,000.00-$175,000.00 8 hours agoPartner Development Executive (Higher Ed Advancement CRM)Washington, DC $131,000.00-$197,000.00 2 weeks agoSr. Social Marketing Manager, Selling Partner CommunitiesWashington, DC $75,000.00-$100,000.00 3 weeks agoGreat Falls, VA $100,000.00-$110,000.00 1 week agoSr Capacity Planning Manager, Selling Partner CommunitiesArlington, VA $104,100.00-$185,000.00 5 days agoSr Program Manager, Insights, Selling Partner CommunitiesArlington, VA $104,100.00-$185,000.00 2 weeks agoWashington, DC $110,000.00-$123,000.00 1 week agoSr. Program Manager, Comms, Selling Partner Communications & ContentSr. Program Manager, Selling Partner Communications & ContentArlington, VA $104,100.00-$185,000.00 21 hours agoKey Account Manager - Immunology and Gene Therapy - Washington, D.C. 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