General Sales Manager

General Sales Manager – Birmingham, AL Area

Family-owned dealership group in the Birmingham area is seeking a strong, hands-on General Sales Manager to lead variable operations This is a great opportunity for an aggressive, high-energy GSM who knows how to drive sales, train and motivate their team, and is strong on the desk. As the GSM, this person will be expected to be a hands-on leader that keeps their team motivated and on track for continued success. Domestic dealership experience is a big plus, but not mandatory. Likewise, experience working with subprime customers is a plus, but not mandatory. This person will report directly to the Dealer Principal.

The successful candidate will have a proven track record as a GSM in a new car dealership and does business the right way to attract repeat business. Must be professional and a positive leader. The GSM will be expected to roll up their sleeves and work the desk, get involved with the sales floor, interact with customers on a daily basis, and do whatever else is needed to ensure the dealership functions smoothly and customers have a positive experience. It is important that the GSM hired is a positive mentor to the team and leads by example, coaching, mentoring, and having constructive 1:1s with employees. Moreover, it is important that this person is honest, trustworthy, and looking for a long-term opportunity with a dealer group where they can continue to grow and be part of something.

Responsibilities:

• As the General Sales Manager, you will be responsible for managing the day-to-day operations of the dealerships sales team
• Lead and manage the sales team, providing guidance, training, and support to achieve sales goals.
• Manage the sales process and incoming leads, including appointments, negotiations, and closing sales
• Ensuring proper follow up of all prospective buyers by developing, implementing, and monitoring a CRM system
• Actively work to close / TO deals and work the desk
• Conducting daily and weekly sales and sales training meetings
• Lead and manage the F&I Department
• Coach sales team on proper closing techniques through training and active participation
• Maintain positive relationships with all customers, internal staff, and external vendors
• Hire, motivate, and monitor the performance of all new/used vehicle sales employees
• Monitor and analyze sales performance metrics to identify areas for improvement and growth.
• Foster a positive and high-performing sales culture by setting targets, motivating the team, and resolving conflicts.
• Ensure compliance with all relevant laws and regulations governing automotive sales.
• Stay up-to-date with industry trends, market conditions, and competitors.
• Communicate with Dealer Principal on pressing issues, strategy, and overall well-being of the dealership

Qualifications:

• Proven experience as an Automotive General Sales Manager or Automotive in a new car dealership
• Strong understanding of automotive sales principles, strategies, and customer service.
• Exceptional leadership, communication, and interpersonal skills.
• Ability to manage the BDC department and lead management
• Ability to manage the Finance department
• Ability to motivate and inspire a sales team to achieve and exceed targets.
• Proficiency in using CRM and sales management software.
• In-depth knowledge of current automotive market trends and competition.
• Excellent negotiation and problem-solving abilities.
• Valid driver's license and a good driving record

Compensation:

• Competitive compensation package will be in the $145,000 - $160,000+ range based on the successful candidates' experience, track record, and performance.
• Full benefits package will be provided

Apply:

If you have experience as an Automotive General Sales Manager at a new car dealership and are interested in this position, please apply with your most current resume at or LinkedIn and / or call Howard at for more information.

*ASG honors confidentiality and will never contact your current employer*