Product Specialist/Sales Associate

CMA's Colonial Auto Center is looking for an enthusiastic and driven Sales Associate to join our team. As a Sales Associate, you will be responsible for assisting customers in finding the right vehicle to meet their needs, guiding them through the sales process, and ensuring an outstanding customer experience. Whether you are an experienced automotive sales professional or looking to start a career in the industry, we provide the training and support to help you succeed

Thanks to our Employee Stock Ownership Plan (ESOP), our team members don't just work here—they own a part of Colonial Honda. That ownership translates to real long-term financial growth, tied directly to the success you help create. It's not just a job—it's a future. 

Carter Myers Automotive (CMA) is a family and employee-owned company proudly serving Virginia, West Virginia, North Carolina, and Maryland since 1924 with locations in Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. Our dealerships represent top automotive brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.

What You'll Do

• Greet and assist customers in a friendly, professional manner
• Learn customer needs and provide helpful information about our vehicles and services
• Coordinate test drives and explain features with clarity and patience
• Work closely with teammates and management to ensure a smooth, positive customer experience
• Stay up to date on inventory, pricing, and basic financing options (training provided)
• Use our tools and systems to track interactions and follow up when needed
• Maintain a clean, welcoming showroom environment

Benefits

• Employee Stock Ownership Plan (ESOP)
• Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program
• 401k plan with company matching
• Paid Time Off and Holiday pay
• Associate discounts on vehicle purchases, parts, and service
• Paid maternity leave after one year of employment
• Closed on Sunday

Requirements

Qualifications

• Friendly, patient, and customer-focused mindset
• Excellent communication and interpersonal skills
• Willingness to learn and grow professionally
• Basic computer literacy
• Previous experience in customer service, retail, or hospitality is a plus
• Must have a valid driver's license

Carters Myers Automotive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employment offers are contingent upon the successful completion of a drug screening and background check.