Sales Operations Analyst

Job Purpose:

The Sales Operations Analyst supports both tactical and strategic initiatives within the sales division by analyzing data, coordinating sales operations, managing reporting, and assisting with marketing and community-based projects. This role is integral in maintaining efficient processes, optimizing sales performance, and enabling sales teams with tools, training, and insights to achieve and exceed division goals.

Key Responsibilities:

Sales Operations & Strategy

• Analyze CRM and sales performance metrics on a weekly basis; identify trends, opportunities, and areas for improvement.
• Support bonus tracking and submission processes; implement and monitor Customer Care metrics tied to consultant performance.
• Partner with community sales consultants to manage and update CMAs and confirm neighborhood incentives.
• Collaborate with leadership to evaluate and adjust pricing strategies, incentives, and inventory planning based on data insights.
• Research competitors to identify opportunities and trends that impact division performance.
• Attend and audit community sales meetings to provide training and improve meeting effectiveness.
• Coordinate and contribute to onboarding of new sales consultants including CRM training and systems orientation.

Administrative & Analytical Support

• Update pricing memos, sales reports, and community books on a weekly/monthly basis.
• Draft statistical, narrative, and visual reports for leadership using Microsoft Office tools.
• Maintain and update sales policies, procedures, and manuals.
• Assist the Division VP of Sales & Marketing with special projects and provide general administrative support as needed.

Marketing & Community Support

• Assist with planning and execution of marketing campaigns, realtor outreach, and special events (e.g., grand openings, trade shows).
• Confirm and manage community signage, branding consistency, and offsite directional signage.
• Coordinate maintenance for model homes and sales centers to ensure optimal customer experience.
• Develop and distribute flyers, email blasts, newsletters, and other local marketing materials.
• Support community start-up and close-out efforts by aligning messaging, materials, and on-site readiness.

Knowledge, Skills & Abilities

• Strong analytical and problem-solving skills with an attention to detail.
• Exceptional organizational skills; ability to manage multiple projects in a fast-paced environment.
• Effective written and verbal communication skills across all levels of the organization.
• Customer-focused with a professional, friendly, and collaborative demeanor.
• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint); CRM system experience strongly preferred.
• Ability to present data and insights clearly to both technical and non-technical audiences.

Education & Experience

• Associate's or Bachelor's degree in Business, Marketing, Sales, or a related field; equivalent work experience may be considered.
• 3–7 years of experience in sales operations, preferably in new home construction, real estate, property management, or high-end retail.
• Familiarity with sales strategy, reporting, marketing coordination, and CRM tools.
• Experience supporting sales leaders and cross-functional teams is highly valued.