Are you a person who is passionate about hard problems, enjoys driven and talented people, and adds your creative personal touch to the work you do? Then you have come to the right place Around here, we get pretty excited when it comes to delivering memorable experiences and quality custom products in innovative ways. We've been fortunate to work with brands such as Google and Linkedin, and clients like Bad Bunny, Billie Eilish, and Kacey Musgraves. At Sock Club, we believe no task is insurmountable as long as you cultivate a collaborative team of innovative minds that not only understand a vision, but more importantly, want to share in it.
The Opportunity We are seeking an experienced Sr. Manager of Digital Marketing to lead the strategic and day-to-day operations of our digital team. This role is ideal for a performance-driven leader with deep expertise in optimizing the full funnel experience, SEO & SEM strategy, and designing a high-converting UX for a $30m+ B2B company at scale.
The right candidate will own our full website experience across and our various other digital properties with a remit to grow our industry marketshare, support the launch of new products, test and improve our CRO, continually optimize our Organic & Paid Media activities, as well as support to our overall business strategies and OKRs.
This role reports directly to the VP of Marketing and requires collaboration across Marketing, Sales, Creative, Development, and Customer Service teams to ensure our business scales with our growth goals.
Primary Responsibilities Own the B2B Digital Marketing strategy - from traffic acquisition to conversion - with full P&L responsibility for digital revenue Supervise the strategy to win #1 Google ranking for "custom socks" and grow overall organic search performance Develop and execute strategic quarterly roadmaps for site UX, CRO, and SEO; grounded in data, testing, customer insights and business priorities Lead, mentor and support a talented digital marketing team (currently 2 direct reports) Architect and continuously improve the full-funnel user journey for two primary customer types: direct buyers (end clients) and agency/bulk resellers (distributors) Build and maintain an experimentation framework to test and scale new features, layouts, and content that drive conversion and increase AOV Develop and expand B2B-focused paid social advertising campaigns across Google, Meta, LinkedIn, and programmatic platforms Manage and optimize a monthly advertising budget of approximately $100,000, with potential to scale based on ROAS targets. Enhance our presence and performance on industry listing sites (SAGE, ESP) and other digital marketplaces Optimize product discovery, bundling, and upsell paths to enhance average order value and sales velocity Analyze performance data using GA4, heatmaps, and analytics tools to identify opportunities and inform prioritization Partner with Sales to align Digital Marketing initiatives with lead qualification processes and back-end systems Track, analyze, and report on key digital marketing KPIs including new organic search traffic, CPL, CAC, ROAS, and on-site conversion rates Collaborate with other Sock Club departments to ensure alignment of digital marketing initiatives with overall business goals Stay ahead of B2B trends, promotional product industry shifts, and MarTech developments — acting as the internal expert for all things Digital Marketing Qualifications 10+ years of experience in digital marketing, with at least 5 years in a management role Minimum 5 years of experience in B2B / E-commerce space Proven success managing B2B Digital Marketing campaigns Strong background in SEO strategy and implementation Experience with conversion rate optimization (CRO) and UX best practices for B2B user flows Skilled in A/B and multivariate testing, funnel analysis, and growth experimentation Proficiency with key platforms including Hubspot, Posthog, GA4, Webflow, ahrefs, and CRO/UX tools such as Crazy Egg, Hotjar, VWO, Optimizely Experience with paid social advertising across Google, Meta, LinkedIn, and programmatic platforms Proven experience influencing C-suite stakeholders and driving alignment on complex strategic initiatives Proficient in leveraging AI tools for marketing automation, personalization, and performance optimization Experience managing and mentoring marketing team members Demonstrated ability to manage significant advertising budgets effectively Data-driven mindset with strong analytical skills and experience using data to drive decision-making Comfortable working cross-functionally in a fast-paced, entrepreneurial environment Excellent communication and leadership abilities Technical knowledge of Java, Python, or other programming languages is a plus What We Offer Competitive salary range: $115,000 - $135,000 Performance-based incentives Comprehensive benefits package Opportunity to make a significant impact in a growing company Collaborative and innovative work environment Professional development opportunities Growth potential as we expand into other product lines Our Culture At Sock Club, we value curiosity and are dedicated to supporting the personal development of each team member. We believe in fostering an environment where individuals can continuously learn, innovate, and grow both professionally and personally.
Location Hybrid role based in Austin, TX (3 days in office, 2 days remote)
Sock Club is an equal opportunity employer committed to diversity in the workplace. We encourage candidates from all backgrounds to apply.
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