Sales Analyst

Job Title: Sales Analyst

Location: Winnipeg, MB (On-Site)

Position Overview

The Sales Analyst is a strategic partner to the Sales team, responsible for transforming data into actionable insights that drive performance. This role focuses on developing KPIs, optimizing sales processes, and aligning cross-functional initiatives to support growth. The Analyst plays a key role in forecasting, training, and strategic planning, ensuring the sales team operates efficiently and effectively.

Key Responsibilities:

• Lead the creation of regional and national sales plans in collaboration with leadership. Provide data-driven insights into performance, pipeline health, and growth opportunities.
• Support direct and indirect (dealer-based) sales teams by coordinating territory-specific initiatives, incentive tracking, and account segmentation.
• Oversee CRM accuracy and reporting. Design and maintain dashboards that support actionable sales decisions. Champion data hygiene and integrity across the sales team.
• Identify and implement workflow improvements. Standardize processes for quoting, order tracking, lead routing, and sales team communications.
• Serve as the bridge between Sales, Marketing, Engineering, and Operations to ensure smooth hand-offs, alignment on timelines, and execution of go-to-market initiatives.
• Guide junior staff and marketing on lead gen strategy. Use tools like LinkedIn Sales Navigator, UCC data, and industry intelligence to qualify targets.

Qualifications:

• Bachelor's degree in Business, Sales Operations, Economics, Supply Chain, or related field is required. Additional certifications (e.g., Salesforce Admin) is a plus.
• Minimum of 5 years of experience in sales planning, sales operations, or business development support, preferably in an industrial or manufacturing environment.
• Advanced CRM experience (e.g., Salesforce, HubSpot, Pipedrive, Copper) is required.
• Strong Microsoft Excel/Google Sheets skills (pivot tables, formulas, dashboards).
• Exposure to sales enablement platforms, ERP systems, or BI tools is a plus.
• Strong analytical and problem-solving skills.
• Excellent communication and interpersonal abilities.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.

Benefits:

• Dental care
• Extended health care
• Life insurance
• On-site parking
• Paid time off