Associate Director, SEO

Role type: Full-time
Team: SEO Practice
Reporting to: Director, SEO
Location: Toronto, Ontario
Work Authorization: Must be legally entitled to work in Canada

What's the role

As an Associate Director, SEO you'll help to shape and then oversee delivery of work for clients. You will help to define the objectives of the work, and measure the success/impact, in line with overall campaign objectives and wider client-centric KPIs, actively managing the workload of the delivery team to enable this. You will also generate and promote innovative new concepts to clients applying our test and learn approach and share successes across the practice.

So, tell me about the company

Brainlabs is culture-first. You've probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win That's why the culture we cultivate is a culture of winning together.

To learn more about what it's like to be a Brainlabber, check out our culture code.

What you do

• Using your practice knowledge you will work to deliver highly successful campaigns that outperform KPIs, to budget and on-time.
• You'll effectively track and optimize campaigns.
• You'll develop and implement, as well as follow guidelines and processes.
• You'll actively contribute to developing the SEO best-practice roadmap so that our offering is continually developing.
• You will act as a point of escalation for client teams, working to ensure that work is delivered to standard and on time.
• You'll lead and mentor others across the practice helping to grow capability and knowledge.

Who you are

• Strong SEO delivery knowledge and 4 years of experience.
• Demonstrable success in optimizing SEO campaigns and work through automation, processes and technology adoption/development.
• A good understanding about how other channels work and optimize together.
• Experience with large enterprise clients
• Experience with Ecommerce clients
• Experience using BrightEdge
• Experience with building a new team
• A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning.
• Passionate about growing the knowledge of those around you.
• Excellent presentation skills and strong data analysis and reporting skills.
• Strong attention to detail, methodical and process orientated.

How you succeed

• You will live our culture code every day
• Effective campaign creation and delivery metrics.
• Internal targets/metrics on technology adoption and process optimization met.
• You will hit our quality assurance metrics on all campaigns you lead.
• Client satisfaction targets being met (internal & external).
• Learning certifications created and met across the practice.
• Actively managing workload of your delivery teams to maximize output.

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