SEO Specialist

L2T, a premier digital marketing company, brings 20 years of experience and a robust suite of marketing solutions to the automotive industry. Partnering with thousands of dealers across the country, we help dealers build awareness, engage customers, and generate qualified leads. We provide our clients with the best service possible by offering innovative technology and strong expertise in Google, Facebook, and Amazon advertising. For more information

L2T has been ranked by Inc. 5000 list (7 years) and Crain's Fast 50 (5 years). We offer an environment of growth from within, constant collaboration, and ongoing training to take you to the next level. Our office is conveniently located within a few minutes of the CTA and Metra. Our hybrid work model allows employees to have a great work-life balance.

We are currently looking to fill a SEO Specialist position at L2T

Job Summary

The SEO Specialist is responsible for developing a localized SEO strategy and executing core SEO deliverables for their assigned automotive dealers on a monthly basis. The SEO Specialist must effectively communicate and collaborate across the rest of the SEO and Content team, as well as the Sales and Customer Success Team, to drive revenue, client retention, and exceptional performance as measured by L2T's SEO Key Performance Indicators (KPIs).

Responsibilities

• Implement and maintain SEO strategies such as keyword research, onsite optimizations, local citation management, and more.
• Execute all pre-defined SEO tactics for assigned book of business on a monthly basis.
• Provide audits, recommendations, and strategies for continued SEO campaign improvement for clients and prospective clients.
• Respond to SEO client requests accurately and in a timely fashion.
• Stay current on the latest industry trends, best practices, and search algorithm updates.
• Understand and apply all relevant Standard Operating Procedures (SOPs).
• Pace SEO tactical work evenly throughout the month, ensuring all clients receive regular updates.
• Ensure all SEO work is imported into client-facing performance dashboard by month end.
• Provide ongoing education within the SEO department and to Sales/CST in the form of insights bulletins, newsworthy updates, and training.
• Complete