Digital Strategy Coordinator

Job Summary
The Digital Coordinator is responsible for maintaining and growing the organization's digital presence through website management, SEO optimization, and multi-channel content distribution. This role is highly execution-focused, requiring a blend of technical site maintenance, data tracking, and creative content repurposing. You will ensure our digital platforms are professional, high-performing, and effectively communicating our mission to donors, volunteers, and the community.

Key Responsibilities

• Audit and optimize CCD's digital presence, manage our Google Business Profile, Yelp listing, and other directory pages. Ensure all information is accurate, monitor reputation signals, and implement a process for review and comment responses.
• Review and manage CCD website. Conduct ongoing audits for formatting inconsistencies, broken links, mobile display, and basic content issues. Resolve "Level 1" issues directly and flag more complex "Level 2" backend items to CCD's web developer.
• Oversee the completion of the ongoing website refresh. Address broken links, outdated content, and improve load speed on priority landing pages. Collaborate with Mission Services to identify opportunities for clearer user pathways (ex: chatbot for ILS/CHC).
• Evaluate key landing pages for accessibility essentials, including alt-text, readability, and navigational clarity
• Transform CCD's current "News" section into a more active blog-style content hub focused on mission stories, program updates, volunteer highlights, and more.
• Lead the evolution of CCD's content from static, informational pages to intent-driven topics aligned with real community search behavior
• Structure and develop content to improve visibility and citation within AI-driven and generative search experiences (GEO)
• Upload photos and videos and help keep digital files organized
• Assist with additional communications-related projects as needed

Qualifications

• Proven experience in digital marketing or related roles with a focus on SEO, SEM, or social media management.
• Strong skills in content creation, copywriting, graphic design (Adobe Photoshop), and content management systems like WordPress.
• Ability to manage multiple campaigns simultaneously while maintaining attention to detail.
• Excellent communication skills combined with a proactive approach to problem-solving.
• Highly organized, adaptable, and capable of managing multiple responsibilities simultaneously.
• Deep commitment to the mission, values, and Catholic identity of Catholic Charities Dallas.

Other Duties

• Adhere to policies related to boundaries with and protection of clients.
• Complete required abuse prevention training (Safe Environment) and others, as required by program.
• Report suspicious and inappropriate behaviors.
• Follow mandated abuse reporting requirements.
• Adhere to job specific abuse risk management responsibilities.
• Adhere to procedures related to managing high risk activities and supervising clients, as applicable.

OTHER REQUIREMENTS:

Background Check: This position requires a criminal background check

Driving Record: MVR, and pre-employment drug screen

Physical demands: While performing the duties of this job, the employee is:

• Frequently required to use hands to handle or feel objects, tools, or controls.
• Frequently required to reach with hands and arms.
• Frequently required to sit, talk, and hear.
• Occasionally exposed to wet and/or humid conditions.
• Work some weekends and nights

Pay: $52,500.00 per year

Benefits:

• Dental insurance
• Employee assistance program
• Flexible schedule
• Flexible spending