Marketing Programs Manager

Title:
Demand Generation Programs Manager

Location:
Greater Lowell Area, MA (Hybrid 2 days onsite)

Employment Type:
Contract

Status:
Accepting Candidates

About the role

This role owns and executes B2B SaaS demand generation programs that drive pipeline growth and measurable business impact. You will partner closely with marketing, sales, and operations teams in a highly automated, metrics-driven environment.

Key Responsibilities

• Lead end-to-end
demand and lead generation
programs across email, webinars, direct mail, and
ABX/ABM

• Plan, execute, and optimize multi-channel campaigns to drive qualified pipeline

• Manage campaign execution using
marketing automation platforms
and CRM systems

• Define success metrics, track performance, and report on ROI and funnel impact

• Apply strong
positioning and messaging
principles to improve engagement and conversion

Qualifications

• 5+ years of
B2B SaaS demand generation
or lead generation experience

• Hands-on experience with
marketing automation tools
(Eloqua preferred) and
Salesforce

• Strong
metrics orientation
with a track record of achieving measurable goals

• Excellent
written communication
skills

• Bachelor's degree required; MBA a plus

Compensation (MA Pay Transparency):

• Estimated hourly range:
$42.00/hr - $45/Hr. (W-2)

• Final rate within this range will be based on skills, experience, and interview results