Business Analytics Lead

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Job Profile
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success.

This position is primarily based in a PNC location. Responsibilities require time in the office or in the field on a regular basis.

Company Overview: PNC's Marketing organization is on a journey to redefine what great marketing looks like and to serve as an innovative growth engine for the business. We are investing in a newly formed Small Business Marketing Analyst role and are seeking an innovative thought leader to build the foundation of our updated talent profile.

We are seeking a highly motivated and experienced marketing business strategist to join our growing team and drive high-impact marketing strategies. If you are passionate about …

• Bringing analytical rigor to decision making, specifically, audience segmentation and targeting, KPI definition, in-market test design, performance analytics and optimization
• Serving as a team-wide mentor and coach to enable the team to access, interpret, and apply relevant data to marketing strategies.
• Building foundational marketing insights capabilities that provide actionable performance insights at the portfolio, product, campaign, test-cell level.

… we want to hear from you.

Job Requirements

• A fungible skill set, with the ability to nimbly flex support based on the highest priority needs. Strategic program ownership needs may include product portfolio strategy design & branding, product value propositions and claims development, integrated go-to-market strategy and planning and launches, in-market campaign optimization, and/or full lifecycle, end-to-end customer experience program management.
• Ownership of full customer lifecycle marketing program, with accountability for the program P&L
• Development and implementation of strategic and integrated, multi-channel marketing agendas, based on business objectives, customer insights, competitive landscape assessments, in-market performance, with an expectation of ongoing optimization to maximize business impact.
• Effective storytelling: ability to influence others to align with proposed our growth strategy, economic optimization, and acquisition levers through written and verbal communication.'

Ideal Candidate

• Strategic problem solver, who brings data-based solutions to solve complex business challenges.
• Creative, innovative thinker who is comfortable implementing new ways of working.
• "Owner mentality," with desire to cut through clutter and deliver results in white space opportunities, proven track record of building a path where one has not been set before.
• Demonstrates strong written and oral communication skills, including the

ability to influence partners and drive cross-functional alignment.

• Has experience leading strategy in a large, matrixed

organization.

• Brings multiple stakeholders together to activate around a common vision

and builds consensus among partners.

• Champions change and is energized by a challenge.

PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Job Description

• Leads the analytics processes across multiple functions or business units leveraging an array of complex analytical tools to create data driven solutions. Serves as mentor to more junior employees.
• Consults with clients and mentors consultants on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Assists peers with guidance on analytic approaches related to more complex solutions.
• Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred Skills
Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies
Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies

Work Experience
Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Education
Bachelors

Certifications
No Required Certification(s)

Licenses
No Required License(s)

Pay Transparency
Base Salary: $98,000.00 – $168,000.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the