Director, Performance Marketing

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ABOUT DELTA4 DIGITAL INC.

Delta4 Digital (D4D) is a data-driven, technology-enabled performance marketing agency headquartered in the heart of the Niagara Region of Ontario. For over 10 years, rapidly growing companies across North America have partnered with us to scale growth and maximize the value of their businesses.

We offer a comprehensive suite of digital solutions strategically designed to support our clients as they scale, and have a reputation for on-time, on-budget and reliable deliverables providing strategic guidance at the intersection of Operations and Marketing.

Additionally, D4D owns the Tymbrel Platform – a cloud-based SaaS content management system that is the foundation of our website projects and ongoing digital marketing initiatives for clients. Tymbrel is also licensed through a white-label offering to other digital agencies.

Ours is a cohesive, energetic, creative and committed team working towards a common goal: to add value to our clients, their businesses and to everyone on our team. We do great work, with great people, for great people, driving the results that help grow businesses. Each day, our goal is to make the world a better place.

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POSITION OVERVIEW

The Director, Performance Marketing role at Delta4 Digital is a pivotal, leadership position reporting into the VP, Marketing Strategy. This role will oversee our performance marketing channels taking the lead on planning, strategy and execution for our network of enterprise and direct clients.

The Director, Performance Marketing owns all paid media channels, digital campaign performance, SEO, email marketing and digital conversion success. This role partners closely with our Client Account Directors, Technical, Product leads, and Content Creators to contribute to the pipeline/revenue growth efforts.

This team member is a highly customer-focused, passionate individual committed to ensuring positive experiences with every client and internal team interaction. A developed and performance-oriented analytical mind, as well as strong interpersonal skills, are critical to thriving in this role.

The individual in this position is a well-rounded client success professional, offering strong business and systems intelligence, financial understanding, and proven enterprise-level experience leading cross-team dynamics.

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KEY RESPONSIBILITIES

Performance Marketing - Maximize marketing efficiency, effectiveness and return on investment through strategic planning, digital execution, campaign optimization and delivering actionable insights.

Leadership & Mentorship – Lead, develop and educate a team of high-performing Account Managers who work cross-functionally within the organization, and externally with our respective agencies and clients.

Vendor Management – Manage the quality control, strategic direction, campaign execution and reporting of our paid and SEO vendors.

Analytics & Reporting – Preparation of monthly and quarterly marketing reports and analysis to brief Account Managers and your direct report on key client recommendations for all digital marketing activities.

Client Communications – Contribute to the success of client communications as a subject matter expert, both externally and internally, as needed.

Strategic Growth – Working closely with the Senior Leadership team, collaborate on strategic thinking around organization-wide growth initiatives and opportunities.

Administrative Systems – Maintenance and improvement of client-specific reporting / administrative systems, including status reports, project tracking, etc.

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QUALIFICATIONS

• Minimum 5 years of digital marketing / website development / best practices experience
• Proven working experience as a performance marketing professional
• Deep understanding of paid search, paid social, SEO and email marketing
• Highly strategic marketer with strong leadership skills to drive the digital marketing strategies and tactics needed to accelerate the growth of our clients
• Adept at building strong working relationships, leading cross-functional teams, and influencing stakeholders to drive alignment and results in complex environments
• Willingness to get hands-on and dive into the weeds, while leveraging a solid understanding of business objectives to distill actionable insights
• Excellent verbal and written communication skills, comfortable and persuasive explaining search strategy, specific search technology, industry trends, etc., to different internal and external audiences
• Experience mentoring and leading junior to senior team members, and allocating responsibilities is an asset
• Extensive experience with analytics and research tools and platforms e.g., Google Ads, Google Search Console, Google Analytics, ahrefs, Semrush.
• Experience with data management / data warehousing and custom analytic dashboard development through tools such as Looker Studio, Google Big Query.
• Metabase, Microsoft Power BI, Tableau etc, are significant assets
• Intellectually curious and enthusiastic, and a proactive thinker/problem solver
• Self-motivated, flexible, and adaptable in a fast-paced environment
• Knowledge in emerging digital marketing trends and relevant implications

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OTHER EXPECTATIONS

The individuals who join our team have a passionate commitment to their personal and professional growth, and actively seek out opportunities to learn and evolve their business acumen and skill set.

A priority for us is clear communication – both verbal and written – and the successful candidate will have a professional, yet personable communication style.

In this position, we expect you to pay attention to detail and work closely with others to find efficient and effective solutions. Flexibility, adaptability and the ability to learn quickly in various technical and creative environments, while delivering quality work on tight deadlines, are key attributes of this position.

You will be part of a team committed to continually improving at all levels, where feedback is embraced and the growth and success of each individual contribute synergistically to the growth and success of the team.

Job Types: Full-time, Permanent

Pay: $85,000.00-$110,000.00 per year

Benefits:

• Dental care
• Extended health care
• Life insurance
• Paid time off
• RRSP match
• Vision care

Work Location: Hybrid remote in St. Catharines, ON L2R 7E7