Ecommerce Product Launch Manager

Pop On Veneers is a fast-growing DTC oral care brand helping people smile with confidence. We develop and launch cosmetic products exclusively through Shopify. We're looking for a hands-on ecommerce operator who has launched physical products inside a
Shopify or Shopify Plus
environment and knows how to execute digital launches across
Klaviyo and Meta
.

Role Overview

In this role, you will lead the full digital lifecycle of new products — from idea and sampling to Shopify launch and optimization. This is a
digital product launch role
focused on ecommerce execution, not sourcing or CPG formulation. You must have
direct experience building Shopify pages, coordinating Klaviyo email/SMS launches, and supporting Meta ad launch readiness
.

Key Responsibilities:

• Own end-to-end digital product launches for new physical products.
• Build, QA, and optimize product pages on
  Shopify / Shopify Plus
  .
• Coordinate creative assets (photos, videos, landing pages) for launches.
• Execute launch calendars across
  Shopify, Klaviyo (email/SMS), Meta, and GA4
  .
• Monitor early performance, customer feedback, and conversion data.
• Implement post-launch improvements and ongoing product optimization.
• Manage timelines, launch checklists, and cross-functional coordination.

Required Qualifications:

• 3–5+ years experience in a DTC or Shopify ecommerce brand.
• Demonstrated success launching physical products online.
• Hands-on experience with Shopify and Shopify Plus.
• Proficiency in Klaviyo (flows + campaigns) and Meta Ads Manager.
• Familiarity with GA4, Rebuy, and other ecommerce tools.
• Excellent project management, communication, and attention to detail.
• Comfortable working in a fast-moving, high-growth, digital-first environment.