Adobe Target Specialist

Who You'll Work With
The Adobe team drives strategic direction and solution enablement in support of Marketing Teams. We accelerate innovation and learning, advance sales and delivery excellence with high-caliber Marketing Technology solutions including Adobe technology expertise. Our focus is 4 go-to-market solution areas: Experience and Content Management with a focus on Content Supply Chain, Digital Asset Management; Personalized Insights and Engagement with a focus on Analytics, Customer Data Platforms, and Journey Orchestration; Digital Commerce with a focus on Experience Led Commerce and Product Information Management; Marketing Operations and Workflow with a focus on resource management, reporting and approvals of the content and data required to run Personalization and Campaigns at Scale.

We are seeking a talented Adobe Targets specialist to join our team as a senior consultant or principal. This is a client-facing role that involves close collaboration with both technical and non-technical stakeholders.

What You'll Do

• Partner with clients to understand personalization objectives, business challenges, and success metrics.
• Translate business requirements into actionable Adobe Target use cases, test plans and experimentation strategies.
• Configure, launch, and maintain Adobe Target activities, including A/B tests, MVT, experience targeting, automated personalization, and recommendations.
• Implement Target features using HTML, CSS, JavaScript, and JSON-based offers; ensure clean, performant, and reusable code.
• Partner with AEM, Analytics / CJA, CDP and Launch teams to enable seamless integrations with Adobe Target, Web SDK, data layers, and profile attributes.
• Integrate Adobe Target with Adobe RT-CDP / CJA by leveraging Unified Profile attributes, Real-Time Segments, and Streaming/Batch audiences to power personalization and experimentation.
• Conduct QA and end-to-end validation to ensure accurate data collection, proper audience qualification, and experience delivery.
• Analyze test performance using CJA / Adobe Analytics (or equivalent tools) to uncover insights and guide optimization recommendations.
• Develop repeatable frameworks for experimentation and personalization programs.
• Educate client stakeholders on best practices for test design, targeting logic, and optimization governance.
• Work closely with UX, creative, and data & analytics teams to design impactful and measurable user experiences.
• Contribute to internal enablement materials, playbooks, and methodology development.

What You'll Bring

• 3–7 years of experience in digital optimization, personalization, or experimentation.
• Hands-on experience designing and executing A/B and multivariate tests in Adobe Target.
• Working knowledge of Adobe Experience Cloud (AEM, Analytics, CJA, Launch) or comparable platforms.
• Familiarity with JavaScript, HTML, CSS, and familiarity with WebSDK, data layers and debugging tools.
• Experience activating RT-CDP audiences in Adobe Target, including understanding of segment publishing, profile identity stitching, and real-time qualification.
• Strong analytical skills and proficiency in interpreting data from CJA, Adobe Analytics, Google Analytics, or similar tools.
• Knowledge of how profile scripts work in Adobe Target
• Knowledge of how MBOX, customer attributes work in Adobe Target
• Excellent communication and client-facing skills with the ability to translate technical concepts into business impact.
• Bachelor's degree in Marketing, Business, Computer Science, or related field (or equivalent experience).
• Adobe Target Business Practitioner or Developer certification preferred.

About Us
Slalom is a fiercely human business and technology consulting company that leads with outcomes to bring more value, in all ways, always. From strategy through delivery, our agile teams across 52 offices in 12 countries collaborate with clients to bring powerful customer experiences, innovative ways of working, and new products and services to life. We are trusted by leaders across the Global 1000, many successful enterprise and mid-market companies, and 500+ public sector organizations to improve operations, drive growth, and create value. At Slalom, we believe that together, we can move faster, dream bigger, and build better tomorrows for all.

Compensation And Benefits
Slalom prides itself on helping team members thrive in their work and life. As a result, Slalom is proud to invest in benefits that include meaningful time off and paid holidays, parental leave, 401(k) with a match, a range of choices for highly subsidized health, dental, & vision coverage, adoption and fertility assistance, and short/long-term disability. We also offer yearly $350 reimbursement