Marketing Manager

SWE Homes and its affiliates have nearly 40 years of success in the residential and commercial real estate market and Lending. We offer special owner financing on all of our properties creating opportunities for all. SWE currently has 2,500 properties available for sale or lease. As we continue expanding across Texas and other states, we remain focused on operational excellence, growth, and entrepreneurial innovation. We are seeking a highly motivated and detail oriented Marketing Manager to join our dynamic team. The ideal candidate will be a versatile professional, capable of transitioning seamlessly between presenting to executives and engaging in hands-on tasks.

Key Responsibilities:

• Identify and capitalize on market opportunities, including targeting specific areas throughout Texas for campaigns, and homeownership opportunities.
• Design and execute marketing campaigns, including digital, print, and grassroots efforts.
• Collaborate with the sales team to develop effective sales pitches and materials.
• Manage social media accounts and online presence to enhance brand visibility.
• Manage and ensure the website is up to date with the latest marketing campaigns, keywords, and customer engagement tools (FaceTime feature), and manage the development of additional websites/landing pages.
• Track and report on key performance indicators (KPIs) related to marketing efforts, including lead generation, conversion rates, and customer inquiries.
• Maintain and enhance the SWE Homes and SWE Lending through consistent messaging, visual identity, and customer experience.
• Foster a culture of creativity, accountability, and continuous improvement with your team.
• Provide regular updates and reports to the executive team, including progress on marketing initiatives and any adjustments to strategy.
• Identify and manage relationships with external vendors and service providers, including those for signage, digital marketing tools, and video production, meet project timelines and quality standards.
• Ensure all marketing activities comply with relevant laws and regulations, including advertising standards and data privacy laws.
• Maintain accurate records of marketing campaigns, expenditures, and performance metrics for internal review and external audits if necessary.
• Perform other duties and responsibilities as directed

Qualifications:

• Bachelor's degree in marketing, Business, or a related field.
• Proven experience in marketing, preferably in the real estate or lending. Will consider candidates without real estate or lending experience is they have strong consumer brand experience.
• CRM- Zoho experience a plus.
• Strong organizational and multitasking skills.
• Creative thinker with the ability to develop innovative marketing strategies.
• Additional consideration if you are Spanish speaking.

Skills:

• Manage online analytical tools
• Project-oriented and well organized with attention to detail.
• Expert collaborator, communicator and change agent.
• Understands market and industry trends.
• The ability to manage and coach a team.
• Driven to push marketing efforts to successful closure.
• Must understand web design concepts, Graphics and Video editing, marketing strategy on various social media sites and Adobe Suite.