ON BOARD EXPERIENTIAL MARKETING
On Board Experiential (OBE) is an award-winning, full-service, experience-led agency that creates meaningful brand experiences worldwide. We work out of our homes and physical offices in San Francisco, Los Angeles, and NYC, or wherever our adventures take us Our clients include Nike, Meta, JPMorgan Chase, The Infatuation, Stripe, and OpenAI, to name a few. We know, "Cool, cool, but what's it like to work at OBE?" We thought you'd never ask. Event Marketer has recognized OBE as one of the best places to work in events and well, we couldn't agree more.
The most important part of our business is our people. They are hardworking, brave and make magic happen on the regular. But under each majestic exterior is a human deserving of a healthy work-life balance. That's why we believe in recovery days, happy hours, friendly but competitive fitness challenges and company offsites.
We conduct open meetings to facilitate discussions that heal, inspire, and bring us closer. We encourage each other to bring our whole selves to work. We want to hear about your lived experiences and unique perspectives. We don't just want you to be unapologetically you: it's part of the job description.
We are considering candidates for any of our office locations: San Francisco (Mill Valley), Los Angeles, and New York.
SUMMARY OF POSITION
As Creative Director, you bring big, transformative ideas to the table and motivate cross-functional teams to realize grand visions. You examine all aspects of client problems and briefs to create thoughtful, viable and unexpected creative solutions. As an experienced creative that blends visionary strategic thinking and art direction, you work to inspire game-changing ideas in collaboration with our team of experts and articulate them into clear and powerful concepts. You're a true team player with expertise in experiential marketing strategy. Your leadership elevates the agency's creative output, resulting in award-winning work. You have the passion and creative chops to crank up brand impact for some of the world's leading companies.
ESSENTIAL JOB FUNCTIONS
CREATIVE LEADERSHIP:
Thoughtfully develop and present winning new business pitches that expand business relationships and agency opportunities. Understand and work within project parameters, including client goals and requirements, internal goals, audience experience, technical constraints, budget and timeline to create industry-leading creative work. Elevate the work. Lead Creative project teams by consistently clarifying team dynamics and next steps, monitoring progress, providing helpful critique, and infusing big ideas into the work, and thus consistently delivering inspired creative work that meets or exceeds client expectations. Guide and contribute to strategic development of integrated experiential and virtual marketing campaigns throughout all phases of a project, overseeing planning, concept development, design and implementation. "Get your hands dirty" by producing and guiding fantastic work that solves our clients' business challenges in unique and innovative ways. Be the conduit between upfront strategy development and design exploration and execution:
STRATEGY: Clarify and anchor the client brief, objectives and KPIs; conduct primary and secondary research on the brand, audience, and other key project elements, distill and curate ideas based on strategic insights, contribute best-in-class storytelling and copywriting, validate recommendations with clear strategic rationale, pivot and adjust with strategic excellence, etc. ART DIRECTION: Coordinate with diverse design talent to bring together the best possible aesthetics that are simultaneously on-brand and forward-looking. Interface with internal teams, vendors, and clients for creative sell-in and review. Remain current with industry trends and techniques, striving for best-in-class output across all facets of ideation, strategy, art direction and beyond.
CONTEMPORARY RELEVANCE: Stay up to date on current events, culturally relevant movements and happenings, DE&I best practices and terminology, and a vast range of subject matter that enhances the work, heightens your ability to collaborate with diverse talent, and creates an inclusive environment for expressing authentic and diverse perspectives. AUDIENCE-CENTRICITY: Foster deep understanding and empathy for the given brand's intended audience that enhances the work. CREATIVE PROCESS:
Act as the catalyst that mixes and translates ideas, pushes concepts, and finds the best way to push our overall creative and design output. Conduct and participate in both internal and client brainstorming sessions, workshops, and idea rakes designed toward specific outputs and solutions that address client's strategic and tactical business needs. Develop robust KPI plans per program that prove ROI for clients and further business relationships. Coordinate with talent and resources, including vendors, photographers, printers, fabricators, freelancers, web and interactive contractors, to complete creative materials for each project that add value. Recap and reflect on all creative pitches and projects in order to share key learnings and elevate the work. AGENCY PROCESS + IMPACT:
Collaborate with
