Integrated Marketing Manager, Network

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Are you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right place
NuORDER by Lightspeed is seeking an experienced Integrated Marketing Manager to drive adoption, engagement, and growth across our wholesale network. This role owns full-funnel marketing strategies across acquisition, onboarding, and ongoing adoption with a focus on increasing retailer participation and strengthening brand visibility within the Marketplace, which is transforming the fashion, apparel, sports, outdoor and footwear industries.
Our network includes over 4,000 brands including Ralph Lauren, ACNE, Burberry, Brunello Cucinelli, Tom Ford, and Zegna as well as 100,000 verified, active retailers and exclusive partnerships with Macy's, Nordstrom, Neiman Marcus, Bloomingdale's, Saks Fifth Avenue, Boozt, Saint Bernard, END Clothing, and David Jones. As Integrated Marketing Manager, you will link campaigns to the bigger story of our expanding ecosystem, shaping our narrative and driving differentiation.

What you'll be doing:

• Own the development and execution of annual and quarterly marketing roadmaps to support growth in the acquisition and adoption of brands and retailers in the Marketplace.
• Partner cross-functionally with Sales, Product, Product Marketing, and Customer Success to ensure consistent messaging and brand experiences across all channels (including but not limited to email, in-app, paid media, content, events, social, etc).
• Lead the development of acquisition and lifecycle content across channels, ensuring messaging and creative are aligned to audience segment and funnel stage
• Conduct brand and retailer interviews, sourcing quotes and imagery to support featured brand storytelling and an ongoing editorial calendar.
• Curate and create compelling category-specific content, landing pages, and calls-to-action within the Marketplace
• Manage email hygiene, segmentation and targeting, complying with GDPR and privacy laws.
• Utilize marketing automation tools and technology platforms to streamline campaign execution, orchestrate relevant lifecycle journeys, track performance metrics, and optimize go-to-market initiatives for maximum impact.
• Analyze campaign performance and customer insights to identify trends, optimization opportunities, and areas for growth. Use data-driven insights to refine marketing strategies and improve campaign effectiveness.
• Provide regular performance reports on campaign ROI, lead progression, KPIs, and growth opportunities for senior leadership.
• Collaborate closely with Product Marketing to conduct market research and competitive analysis to stay abreast of industry trends, consumer behavior, and competitor activities. Use insights to inform marketing strategies and identify new opportunities for growth.
• Collaborate with Lightspeed Retail POS teams, external vendors, agencies, and partners as needed to support marketing initiatives, ensuring deliverables meet quality standards and deadlines.

What you need to bring:

• 5 years experience in Demand Generation, and Brand or Customer Journey Marketing (or an equivalent marketing role).
• Previous experience in Wholesale, Retail or Fashion is preferred.
• Previous employment in B2B or eCommerce is preferred.
• Expertise in leveraging marketing tools to generate, capture, nurture, track, and report on leads, conversions, and ROI.
• Proven background in marketing planning and forecasting strongly preferred.
• Strong project management skills with the ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-time strategic initiatives.
• Experience piloting new tactics and developing a robust testing and optimization strategy to improve lead generation and ROI.
• Bachelor's degree or relevant qualifications.
• Experience with HubSpot and Salesforce is a plus.
• As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.

You'll enjoy:

• A flexible work environment that empowers you to do your best work
• A culture that celebrates performance
• The chance to make an impact in a team that's big enough for career growth, but lean enough to make your voice heard
• Career-defining opportunities
  

Plus benefits designed to keep you happy, healthy and fulfilled.

• Flexible paid time off and remote work policies
• Equity options, because this is your company too
• Contributions to your pension plan. Your future matters
• Training opportunities to grow your skills and career
• Health and wellness credit so you feel your best
• Time off to volunteer and give back to your community
• Interest groups, employee led networks, social committees to sponsored sports teams
• Computer purchase program to get your personal Macbook
• Enhanced parental leave to support growing families

At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $90,000-105,000 CAD . Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off. Please note that this compensation information is solely for candidates hired to perform work within Ontario and reflects the amount Lightspeed is willing to pay at the time of this posting. This role represents an existing vacancy at Lightspeed. Lightspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our recruiting and hiring teams.