Territory Sales Representative

Role Description

As a Territory Sales Representative you will drive sales growth by achieving revenue targets, expanding distribution, and delivering exceptional customer service. Execute brand strategies while maintaining high standards in training, merchandising, and productivity.

About Europa Eyewear

Europa Eyewear, based in Vernon Hills, IL, is one of the largest independent designers and manufacturers of eyewear frames in the United States. Europa offers a diverse portfolio of 11 independent eyewear brands, including STATE Optical Co., which launched in 2015, and American Optical (AO Eyewear), which are both produced in our Chicago factory, the largest eyewear manufacturing facility in the United States.

Why Europa?

Europa is committed to serving our customers and the optical market with unique, high-quality, independent eyewear brands and partner-first support. We are equally committed to empowering our team, ensuring they have the support, freedom, and opportunities to grow. At Europa, we're not just a company – we're a community driven by a shared purpose. Our culture is built on the pillars of independence, entrepreneurship, grounded values, and approachability, which makes us an exciting and dynamic place to build a career.

We offer generous benefits, competitive salaries, opportunities for professional growth and career advancement. We prioritize and maintain an inclusive, diverse, and respectful culture, and ensure reasonable accommodation is made to enable individuals with disabilities to perform the essential functions of their role.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales, distribution, and productivity targets.
• Develop and follow an effective call plan to ensure regular customer visits, maintaining a rotation schedule of 4 to 12 weeks for all customers.
• Regularly visit customers to ensure optimal visual merchandising, refreshing point-of-purchase (POP) materials and board space to align with brand positioning and support product sell-through.
• Utilize reports, training, samples, and hardware/software to manage customer relationships and enhance sales performance.
• Cultivate and strengthen working relationships at all levels within practices and businesses.
• Conduct regular customer training sessions, using all available brand materials to ensure consistent messaging and alignment with brand positioning.
• Continue developing the existing customer base while prospecting for new business opportunities in the market.
• Represent Europa at local, regional, and national trade shows.
• Submit weekly, monthly, and quarterly metrics to leadership, contributing to the development of growth strategies.
• Attend required corporate training sessions, conference calls, and team meetings.
• Plan and execute trunk shows and other patient/consumer events in key practices to drive brand awareness and sales.

Competencies Needed for Success

Sales & Revenue Growth

• Consistently meets or exceeds sales targets.
• Skilled in prospecting, lead generation, and closing deals.

Customer Relationship Management

• Builds strong, long-term partnerships.
• Uses consultative selling to understand and meet customer needs.

Territory &