Social Media Manager

SOCIAL MEDIA MANAGER
Guardian Recovery | Delray Beach, FL (On-Site)

About Guardian Recovery
Guardian Recovery is a leading provider of substance use disorder and mental health treatment services with facilities across South Florida and nationwide. We're committed to transforming lives through compassionate, evidence-based care and building lasting partnerships with our communities and healthcare professionals.

Position Overview
We're seeking an expert Social Media Manager to lead all corporate social media initiatives for Guardian Recovery. This role will drive admissions through strategic B2C campaigns while developing a robust B2B LinkedIn presence that connects us with key referral partners. This is an exciting opportunity to make a measurable impact on people's access to life-saving treatment.

Location: Delray Beach, FL (On-Site)
Employment Type: Full-Time
Reports To: VP of Marketing
Salary range: $70k-$100k

Key Responsibilities

B2C Consumer Marketing:

• Develop and execute social media strategies that drive local awareness and admissions across all Guardian Recovery facilities nationwide
• Create, produce, and orchestrate multi-channel content campaigns (Instagram, Facebook, TikTok, YouTube, etc.)
• Optimize all content for social media SEO and platform visibility algorithms
• Capture, edit, and produce engaging video and graphic content (while coordinating with in-house design and video teams when needed)
• Drive measurable admissions inquiries through targeted social campaigns

B2B Professional Marketing:

• Build and execute a comprehensive LinkedIn strategy targeting key referral sources
• Create targeted campaigns for therapists, counselors, union representatives, hospital discharge coordinators, ER staff, and other high-value professional groups
• Develop thought leadership content that positions Guardian Recovery as an industry leader
• Generate qualified B2B leads and foster referral partnerships through social selling

Strategic Management:

• Own Guardian Recovery's entire corporate social media presence and brand voice
• Analyze performance metrics and provide actionable insights to drive continuous improvement
• Stay ahead of social media trends, algorithm changes, and platform best practices
• Manage social media advertising budgets and optimize for ROI
• Collaborate with business development team to align B2B social strategy with partnership goals

Required Qualifications

• 5+ years of professional social media management experience
• Proven track record of driving measurable business results (leads, conversions, revenue) through social media
• Expert-level knowledge of LinkedIn B2B marketing and lead generation strategies
• Strong content creation skills: video editing, graphic design, copywriting
• Experience with social media analytics platforms and ROI measurement
• Understanding of healthcare marketing compliance (HIPAA familiarity a plus)
• Self-starter who can work independently while collaborating with creative teams
• Experience managing multi-location brands preferred

Technical Skills:

• Proficiency in: Adobe Creative Suite (Premiere, Photoshop, Illustrator), Canva, CapCut, or similar
• Social media management platforms (Hootsuite, Sprout Social, Buffer, etc.)
• Analytics tools (native platform analytics, Google Analytics, social listening tools)
• LinkedIn Sales Navigator and B2B lead generation tools
• SEO and hashtag research tools

What Makes You Stand Out

• Experience in healthcare, behavioral health, or addiction treatment marketing
• Track record of growing organic social media followings to 50K+
• Experience with paid social advertising and budget management
• Content that has gone viral or achieved significant organic reach
• Portfolio demonstrating B2B social selling success
• Understanding of the substance use disorder and mental health treatment landscape

What We Offer

• Competitive salary commensurate with experience
• Comprehensive benefits package (health, dental, vision)
• Professional development opportunities
• Access to in-house creative resources (graphic designers, videographer)
• Opportunity to make a meaningful impact on individuals seeking recovery
• Collaborative, mission-driven team culture
• Beautiful Delray Beach, Florida location

To Apply

Please submit your resume, cover letter, and portfolio showcasing:

• Social media campaigns you've managed with measurable results
• Examples of B2B LinkedIn content and lead generation success
• Video/graphic content you've created
• Analytics reports demonstrating ROI

Guardian Recovery is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us in our mission to transform lives through the power of social media marketing.

Pay: $70, $100,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person