Partner Marketing Manager

Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications—ensuring employees are equipped for the evolving demands of the digital economy.

Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.

Role Overview
As a Global Marketing Manager (Partner Marketing) on the ELS team, you will play a critical role in driving joint go-to-market initiatives with key partners. You will develop and execute integrated marketing strategies that amplify Pearson's brand, generate qualified leads, and accelerate growth through strategic partnerships.

Reporting to the Global Marketing Group Lead, Strategic Accounts, you will work cross-functionally with product, sales, and partner success teams, as well as with our external partners to create value for both sides.

Key Responsibilities

• Develop and manage comprehensive co-marketing plans with strategic partners, aligned to business objectives and partner priorities.
• Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.
• Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
• Collaborate with partners on joint value propositions, messaging, and content creation (e.g., webinars, case studies, thought leadership).
• Support enablement efforts by developing partner toolkits, sales collateral, and joint promotional materials.
• Identify and activate new partner opportunities in alignment with ELS growth strategies.
• Serve as the primary marketing point of contact for partners, ensuring consistent communication, alignment, and execution.
• Leverage analytics and reporting tools to track campaign performance and ROI, providing regular reporting and insights to internal stakeholders and partners.
• Present data-driven recommendations to senior leadership, highlighting the impact of marketing initiatives on revenue growth.
• Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
• Manage partner marketing budgets, ensuring efficient allocation and optimization.

Operations Excellence

• Program and process design: Develop repeatable partner campaign frameworks and toolkits to ensure consistency and efficiency across regions and partners.Establish standard operating procedures (SOPs) for joint marketing activities, approvals, and reporting.
• Performance measurement and reporting: Create dashboards to track partner marketing KPIs (e.g., pipeline sourced, campaign ROI, partner engagement metrics).
• Cross-functional coordination: Act as the operational link between marketing, sales, product, and partner teams to streamline campaign execution and messaging alignment.
• Process optimization and scalability: Identify bottlenecks in current partner marketing processes and propose improvements and help scale successful partner marketing programs to additional markets or partners.

Qualifications

• 7+ years of experience in B2B Marketing, with at least 2 years focused on partner or channel marketing ideally within enterprise-level organizations globally.
• A strong track record of designing and executing successful Partner campaigns that drive measurable business impact.
• Experience with Market Development Funds (MDF) and partner incentive programs.
• Experience working closely with sales teams to build alignment and drive