6 - Sales Representative II

In 1989, Wikoff's first continual improvement department was established, adopting a Total Quality Management approach. Over the years, the department has matured and expanded its vision to include not only oversight of the quality management system, but also training programs and employee safety while adopting other improvement methodologies such as lean and six sigma.

At Wikoff Color Corporation, we're proud to be employee-owned, which means every team member has a stake in our success. We believe in building a workplace where people feel valued, empowered, and invested in the future.

As a full-time member of the Wikoff Digital Solutions team, the Sales Development Representative is responsible for driving profitable revenue growth by acquiring new customers and managing existing relationships in the digital ink market. This multifaceted role blends sales, customer service, product management, and business analysis to support the company's strategic growth initiatives.

Key Responsibilities

New Business Development

• Proactively identify and acquire new digital ink customers through prospecting, cold calling, networking, inbound lead follow-up, and industry events.
• Collaborate closely with the Wikoff Digital and Wikoff Color Sales Teams.
• Maintain and report monthly on territory sales pipeline, opportunity status, wins/losses, and project advancement strategies.

Product Management Oversight

• Manage assigned product lifecycles including forecasting, pricing, quality control, delivery timelines, and sales terms.
• Oversee marketing communications (Marcom) activities such as social media and website enhancements to build brand awareness and generate leads.
• Stay informed on industry trends, market conditions, and competitor activity.
• Attend trade shows, conferences, and sales meetings as needed.

Business Reporting

• Track and report pipeline activities and revenue growth.
• Maintain accurate product listings and CRM records (eChempax).
• Develop key