Marketing Manager

Job Description

Position Title: Marketing Manager Department: Marketing – Executive Team Reports To: Marketing Director Location: Cincinnati, OH - Corporate Office Employment Type: Full-Time, W-2 Schedule: Monday–Friday 9am-5pm Compensation: Salary + Performance Incentives + Benefits

Position Summary

The Marketing Manager is responsible for overseeing and executing marketing initiatives across multiple brands and multiple states within Valor Exterior Partners. This role supports a multi-location, multi-service organization specializing in exterior home services, including roofing, siding, gutters, and related trades.

The ideal candidate will bring strong experience in construction, exterior remodeling, home services, or a closely related industry, with the ability to manage brand strategy, digital marketing, lead generation, and local market execution at scale.

This position plays a critical role in driving brand consistency, market visibility, and revenue growth across all Valor locations.

Essential Duties and Responsibilities

• Develop and execute marketing strategies for multiple brands across multiple states, ensuring alignment with company goals and consistent messaging.

• Manage digital marketing efforts including websites, SEO, SEM, social media, paid ads, and online reputation.

• Support lead-generation efforts for local branches, driving qualified traffic to sales teams through targeted marketing campaigns.

• Coordinate marketing initiatives for exterior home service lines such as roofing, siding, gutters, and other related services.

• Oversee brand launches, market expansions, and promotional strategies for newly added locations or

service offerings.

• Track and report on marketing KPIs, campaign performance, and ROI to executive leadership.

• Manage vendor relations, including agencies, graphic designers, media companies, and digital marketing contractors.

• Collaborate with General Managers and operations leaders to ensure marketing programs support each site's specific needs.

• Maintain, update, and optimize the Valor CRM and marketing tools as needed for tracking and reporting.

• Ensure compliance with state-specific marketing regulations and licensing requirements.

• Support the creation of content, including social media posts, email campaigns, blog articles, and print collateral.

• Maintain and enhance brand identity across all marketing channels and all Valor Exterior Partner brands.

Key Performance Indicators (KPIs)

• Lead volume by site and service category

• Cost per lead (CPL) and cost per acquisition (CPA)

• Website traffic, conversion rates, and SEO ranking performance

• Paid media performance across all platforms

• Brand consistency and online reputation across all markets

• Campaign ROI and contribution to revenue growth

• On-time execution of marketing projects and initiatives

• Engagement and performance of multi-state marketing programs

QualificationsRequired:

• Minimum 3–5 years of marketing experience with demonstrated success in construction, exterior home services, trades, or a related industry.

• Experience managing multiple brands or supporting multi-location/multi-state organizations.

• Proficiency in digital marketing, SEO, SEM, paid ads, and analytics.

• Strong understanding of CRM systems and marketing automation tools.

• Excellent communication, project management, and organizational skills.

• Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment.

Preferred:

• Experience in roofing, exterior remodeling, home improvement, or construction industries.

• Background working with private equity–backed or rapidly scaling multi-location organizations.

• Familiarity with marketing tools such as Google Ads, Meta Ads Manager, HubSpot, or similar.

• Graphic design or content creation skills.

Compensation & Benefits

• Competitive salary plus performance-based incentives tied to marketing KPIs

• Comprehensive benefits including medical, dental, vision, 401(k) match, and paid time off

• Professional development and growth opportunities within Valor's multi-brand platform

• Access to advanced marketing technology, tools, and support resources

Work Environment

This role may be hybrid or on-site depending on location and business needs. The environment is fast-paced, collaborative, and performance-driven. The Marketing Manager is expected to maintain professionalism, creativity, and adaptability while supporting multiple brands and markets across the U.S.

About Valor Exterior Partners

Valor Exterior Partners is a private equity–backed platform of best-in-class exterior remodeling brands operating across multiple U.S. markets. Built on a foundation of professionalism, performance, and integrity, Valor empowers its teams with world-class training, technology, and operational support to deliver a homeowner experience rooted in trust, quality, and excellence.

Pay: $65, $75,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person