AREA SALES MANAGER

Hoffman Beverage Company is a leading, local, and family-owned beverage distributor that was founded in 1919. We are committed to our mission to distributing the world's best beverages through great people and genuine partnerships . Hoffman Beverage is dedicated to building strong, lasting relationships with our customers, suppliers, and communities. We proudly embrace our values, as they define the qualities we impart in our team and our organization:

TEAMWORK – ATTITUDE – PASSION – INTEGRITY – NEVER SATISFIED

This Area Sales Manager (ASM) role is responsible for the direct management and leadership of the Lawrenceville territory, containing 10 surrounding cities and towns. The ASM will be responsible for multiple sales channels including grocery stores, convenience stores, and on-premise sales accounts. The ASM is responsible for leading the direction, execution, and proper reporting of outcomes to ensure expected revenue goals are met. The ASM also leads the Sales team to identify opportunities, establish goals and objectives to deliver business plan and goals; managing business changes; ensuring new program benefits are obtained; monitoring key performance metrics, and managing resources efficiently.

• High School Diploma or GED. Bachelors Preferred.
• Valid VA Driver License – MVR must meet company standards
• Pass criminal background and drug screen
• Must be at least age 21 or older

• Advanced selling skills
• Proven leadership ability, personnel management skills
• Excellent problem solving, analytical solving skills
• Strong attention to detail
• 5 years of progressive management experience in the beer or related industry preferred
• Basic PC Skills (MS Word, Excel, PowerPoint)
• Sales system experience a plus
• Ability to collaborate with others, internal and external customers
• Strong communication skills, written and verbal

• Responsible for maximizing sales of all Hoffman Beverage products in assigned territory by increasing brand awareness, package distribution, and any display opportunities
• Sets team up for success by motivating, coaching, training, and teaching how to deliver results
• Provides honest assessments of the team for efficiency and improvement and resources for learning to create intentional developmental plans necessary to support continuous progress and career growth opportunities
• Promotes a fun, results-driven work environment that achieves its results in a safe, professional, and ethical environment
• Owns customer service, relationships, and growth with internal and external customers through the establishment of positive, profitable, selling relationships with key accounts to drive successful execution of plans in the market
• Utilize ABI selling tools to maximize opportunities
• Leads cross-functional collaboration by partnering with other functional departments including Warehouse and Delivery department leaders to ensure shared expectations are met and exceeded
• Communicate problem areas and opportunities with respective pre-salesman and inform Director, Grocery and/or VP of Sales of progress and/or deficiencies
• Establishes management routines to ensure communication between